BU Research Blog

Congratulations!

Well done to PhD student Sarah Price who has been awarded a grant from Sawtooth (worth approximately 5,000 US dollars) to use their software MaxDiff and CiW in conjoint analysis. They will highlight her research and BU on their web page which is great for impact and for dissemination of her work.

Sarah is collecting data in the UK and Germany where her research looks at eating out and aims to evaluate the type of information that consumers value when selecting food particularly in a work site canteen. Past food scares have created a great interest in information about food and so this is a hot topic of interest.

The grant will allow her to now progress with the primary data collection and analysis.