BU Research Blog

Surviving the advertising apocalypse with RAISA (Robotics, Artifical Intelligence, Service Automation)

Our Photo of the Week series has returned and we’re kicking off with Elizabeth Falkowska’s research photo in collaboration with Dr Elvira Bolat (Senior Lecturer in Marketing) for this project.

This weekly series features photo entries taken by our academics, students and professional staff for our annual Research Photography Competition, which gives a glimpse into some of the fantastic research undertaken across the BU community.

A 2016 World Economic Forum report has predicted that more than five million jobs will be lost to automation and robots by 2020. This causes unease for people within marketing and creative firms who are already struggling to survive an ‘advertising apocalypse’ due to digital transformation of business, consumption and communication. This project founds that to avoid disruption and enable creative agencies focus on doing what they are great at – creative idea generation – relationship resources are critical to RAISA complex ecosystems where companies like Microsoft become an important partner for creative agencies for successful deployment of RAISA.

Elizabeth Falkowska is a final year undergraduate student in BA (Hons) Business Studies with Marketing. For more information about this research, please contact Dr Elvira Bolat.