Posts By / dbuhalis

Professor Dimitrios Buhalis will present latest research on Smart Tourism : Emerging Global Digital Ecosystem at the 12th UNWTO / PATA Forum on Tourism Trends and Outlook Guilin, China Conference  The future of Tourism : Road to 2030

Professor Dimitrios Buhalis is preparing for China to present latest research on Smart Tourism : Emerging Global Digital Ecosystem at the 12th UNWTO / PATA Forum on Tourism Trends and Outlook Guilin, China Conference : The future of Tourism : Road to 2030

25-27 October 2018. People’s Government of Guilin of China, the United Nations World Tourism Organization (UNWTO) and the Pacific Asia Travel Association (PATA)

Professor Heather Hartwell research into large scale nutrition interventions to improve public health

Professor Heather Hartwell research into large scale nutrition interventions to improve public health

Good nutrition and eating well is an important part of public health and can help stave off a number of age-related illnesses. Over the last twenty years, Bournemouth University’s Professor Heather Hartwell has been carrying out research into nutrition in the context of developing large scale interventions to improve public health. Her work has taken her from prisons to hospitals to workplace canteens. When Professor Hartwell began her research career in nutrition, much of the health policy focus was on one-to-one support for people who were struggling with associated health conditions. The idea that large scale interventions might be successful was only beginning to be recognised.

“One of the first projects I was involved in at Bournemouth University was a commission from the National Audit Office, exploring nutrition in prisons,” says Professor Hartwell, “We found that while prisoners did have healthy eating options, the catering on offer tended to over-rely on processed foods – bread, sausages and pasties, for example. This meant they were eating more salt than the general population, which can lead to high blood pressure and the risk of heart disease. Among other things, we recommended that they used the prison gardens to grow fresh produce, as it was a low-cost way of adding more vegetables to the food on offer. Around the same time, we were also looking at nutrition in hospital catering. In this setting, we found that there were much fewer healthy food options on offer and that meal production and delivery were overseen by a number of different teams – caterers, porters and ward staff. This meant that there was no real consistency and making it easier for miscommunication to take place.”

“It was quite eye-opening working in two very different public sector contexts,” continues Professor Hartwell, “As researchers, it’s important to go into every situation with humility because until you’re fully immersed in the context in which you’re working, you can’t fully appreciate the barriers that staff might be facing. In the NHS, for example, catering managers are often providing three meals per day, drinks and snacks on a very low budget, which limits what they’re able to do. You can’t achieve perfection in any situation, but co-created research can significantly improve what was there before.”

Working in public sector settings and seeing the difference that larger scale interventions could make on people’s health then led Professor Hartwell to consider the difference that healthier eating options could make in workplace canteen environments. “These settings are really important because they’re where people eat on a regular basis, not just one-off celebratory meals. If people are continually being offered unhealthy food choices, then it can have long-term implications for their health. We’re offered very little information about what’s in our food when we eat out, so my starting point was to improve that.”

Over the last few years, Professor Hartwell has been working on a major European grant, FoodSMART, which has been addressing exactly that issue. The grant enabled Professor Hartwell and her team to develop an App, which uses data provided by catering companies to help consumers to make more informed choices about their meals. “We wanted to create an IT solution for the contract catering industry which would both better inform their consumers and also give the companies an edge when competing for new contracts,” explains Professor Hartwell, “It was slightly ahead of its time when we first created it, but is getting much more interest now as workplaces are increasingly concerned about employee wellbeing. Nutrition can help contribute to better health, which helps to reduce sickness rates and can improve productivity too.”

Alongside FoodSMART, Professor Hartwell and her team were also leading on another European grant, which was looking at increasing our protein intake through vegetables. In the context of an increasing global population, it is important for the agricultural and catering sectors to consider more sustainable sources of food. “The project was about encouraging people to get their protein through vegetables, rather than meat, which uses far more resources than arable farming,” says Professor Hartwell, “It’s a healthier way of meeting our protein requirements as vegetables contain less fat and are much more sustainable in the long run.” Partly inspired by the issues of sustainability raised in this project, Professor Hartwell and her team have recently started working on a new research grant with partners in Brazil to consider how to improve our long term food security.

More information about VeggiEAT can be found here:
More information about FoodSMART can be found here:

CALL FOR PAPERS – SPECIAL ISSUE “Brand Management and Cocreation: lessons from tourism and hospitality” 

“Brand Management and Cocreation: lessons from tourism and hospitality” JOURNAL OF PRODUCT AND BRAND MANAGEMENT – Planned publication is early 2021. 

2017 Impact Factor: 2.75


Professor Dimitrios Buhalis, Bournemouth University, UK
Professor Nigel Morgan, Swansea University, UK
Dr Sangwon Park, Hong Kong Polytechnic University, China  

The planned publication early 2021
Deadline for submissions 1 September 2019
Submissions period 1 August 2019- until 1 September 2019. 



Branding originated as a means by which a company differentiated its goods and/or services compared to its competitors (Cowley, 1991). The importance of brand management in tourism and hospitality has become more important than ever as the sectors have become mature, global and highly competitive. Hitherto, the creation of strong brands was the result of passive or responsive marketing involvement by brand managers on consumers (Brown, Kozinets, and Sherry, 2003). Recent literature on marketing and brand management, however, suggests that strong brands are generated from a co-creation process, involving consumers’ active engagement (Boyle, 2007). For example, Coupland, Iacobucci, and Arnould (2005, p. 107) comment that “the consumer is an active partner with the marketer in brand-meaning formation”, whilst Brown et al. (2003, p. 30) note “the brand is a milieu where marketing management and consumer commitment co-exist”. 

Tourism and hospitality deal with experiential products and are at the forefront of cocreation (Buhalis & Foerste, 2015) so that the integration of brand management and co-creation is now a crucial issue (Buhalis and Inversini, 2014). In terms of inseparability, one of the service characteristics, the service environment implies the involvement of consumers in the entire service process – including the production and consumption stages (Middleton, Fyall, Morgan, Morgan, and Ranchhod, 2009). Moreover, the development of information technology (e.g. TripAdvisor, Booking, and Expedia) facilitates the sharing of consumer service experiences and their positive or negative reflections as part of co-creation activities, which potentially informs brand development and reputation (Binkhorst and Den Dekker, 2009; Au, Buhalis and Law, 2014). Numerous studies in tourism and hospitality have discussed the brand management and co-creation, separately. However, academic attempts to integrate two important themes are more limited. Therefore, the purpose of this special issue in JPBM is to explore brand management and co-creation in tourism and hospitality contexts using a variety of issues/concepts/examples. We invite submissions on a broad range of tourism and hospitality branding topics in this regard, and welcome both conceptual and empirical contributions. 

Some suggested tourism and hospitality branding topics include:
• Brand cocreation in tourism and hospitality
• Destination branding and cocreation
• Tourism and hospitality branding
• Tourism and hospitality Branding across cultures
• Branding through tourism ecosystems
• Sustainability and tourism branding
• Destination image and destination personality
• Branding for tourism places
• Regenerating obsolete brands in tourism and hospitality
• Tourists engagement with brands
• Brand managers’ approaches to tourism and hospitality products
• Strategies for adapting innovative branding strategies to tourism and hospitality
• The impact of technology on tourism and hospitality branding 

Full papers submitted to this special issue are subject to the standard review procedures and rules of Journal of Product and Brand Management. Please note that:

• Papers need to be submitted online to the Special Issue on “Brand management and cocreation: lessons from tourism and hospitality” through the ScholarOne System (
• For informal enquiries you can contact the guest editors.
• Submissions will be blind-reviewed by at least two reviewers.
• Based on the reviewers’ recommendation, the guest editors and the Editors-in-Chief will decide whether the particular submission is accepted as it is, revised and re-submitted, or rejected.

Deadline for submissions 1 September 2019.The Scholar 1 site will not open for submissions until 1 August 2019.  The site will remain open for one month until 1 September 2019. Submissions to the special issue can only be made during this window and should be made by selecting the special issue from the drop down menu which will become available on 1 August 2019. The planned publication is early 2021. 


Au, N., Buhalis, D., Law, R., 2014, Online Complaining Behavior for Mainland China Hotels: The Perception of Chinese and Non-Chinese Customers”, International Journal of Hospitality and Tourism Administration, 15, pp.248-274. 

Binkhorst, E. and Den Dekker, T. (2009), “Agenda for co-creation tourism experience research”, Journal of Hospitality Marketing and Management, Vol. 18 No. 2-3, pp. 311-327.

Boyle, E. (2007). “A process model of brand cocreation: brand management and research implications.” Journal of Product and Brand Management, Vol. 16. No. 2, pp. 122-131.

Brown, S., Kozinets, R.V. and Sherry, J.F. (2003), “Teaching old brands new tricks: retro branding and the revival of brand meaning”, Journal of Marketing, Vol. 67 No. 3, pp. 19-33.

Buhalis, D., Foerste, M., 2015, SoCoMo marketing for travel and tourism: Empowering co-creation of value, Journal of destination marketing and management 4 (3), 151-161 76

Buhalis D., Inversini A. (2014) Tourism Branding, Identity, Reputation Co-creation, and Word-of-Mouth in the Age of Social Media. In: Mariani M.M., Baggio R., Buhalis D., Longhi C. (eds) Tourism Management, Marketing, and Development. Palgrave Macmillan, New York

Coupland, J.C., Iacobucci, D. and Arnould, E. (2005), “Invisible brands: an ethnography of households and the brands in their kitchen pantries”, Journal of Consumer Research., Vol. 32 No. 1, pp. 106-13.

Cowley, D. (1991), Understanding Brands by Ten People Who Do, Kogan Page, London 

Boyle, E. (2007) “A process model of brand cocreation: brand management and research implications”, Journal of Product and Brand Management, Vol. 16 No. 2, pp.122-131.

Middleton, V. T., Fyall, A., Morgan, M., Morgan, M., & Ranchhod, A. (2009). Marketing in travel and tourism. Routledge.

Professor Dimitrios Buhalis keynote on Smart Tourism and the importance of networks for destinations presentation at the European Travel Commission Workshop

Professor Dimitrios Buhalis delivered a keynote Smart Tourism and the importance of networks for destinations presentation at the European Travel Commission Workshop in Vienna.

Professor Buhalis explained how eTourism evolved in the last 30 years and explained some of his research that was published in as early as in 1993 and is still relevant (Buhalis, D., 1993, Regional Integrated Computer Information Reservation Management Systems (RICIRMS) as a strategic tool for the small and medium tourism enterprises, Tourism Management, Vol. 14(5), pp.366 378. He then transformed ETC delegates to the future explaining how technology will shape the future of tourism by 2030.

He explained what smart tourism is and what are the benefits for tourism destinations and organisations from the emerging tourism digital ecosystem.  Latest research from key publications was also offered.

Professor Buhalis also offered the latest range of research on smart tourism as explained in a range of publications including:

Zhang, H., Gordon, S., Buhalis, D., Ding, X., 2018, Experience Value Cocreation on Destination Online Platforms, Journal of Travel Research, In print

Buhalis, D., Leung, R., 2018, Smart Hospitality – Interconnectivity and Interoperability towards an Ecosystem, International Journal of Hospitality Management, Vol.71, pp.41-50

Molinillo, F., Liébana-Cabanillas, F., Anaya-Sánchez, R., Buhalis, D., 2018, DMO online platforms: image and intention to visit, Tourism Management, Vol.65, pp.116-130

Williams, N., Inversini; A., Buhalis, D., Ferdinand, N., 2017 Destination eWOM drivers and characteristics, Annals of Tourism Research Vol.64 pp.87–101

Boes, K., Buhalis, D., Inversini, A., 2016, Smart tourism destinations: ecosystems for tourism destination competitiveness”, International Journal of Tourism Cities, Vol. 2(2), pp.108–124

Williams, N., Ferdinand, N., Inversini, A., Buhalis, D., 2015, Community Crosstalk: An exploratory analysis of destination and festival eWOM on Twitter, Journal of Marketing Management Vol.31 (9-10), pp.1113-1140

Neuhofer, B., Buhalis, D., Ladkin, A., 2015, Smart technologies for personalised experiences. A case from the Hospitality Industry, Electronic Markets, Volume 25(3), pp. 243-254

Xiang, Z., Tussyadiah, I.,Buhalis, D., 2015, Smart destinations: Foundations, analytics, and applications, Journal of Destination Marketing & Management, 4(3), October 2015, pp. 143-144

Buhalis, D., and Foerste, M., 2015, SoCoMo Marketing for Travel and Tourism:  empowering co-creation of value, Journal of Destination Marketing & Management, 4(3), October 2015, pp.151–161

Neuhofer, B., Buhalis, D., Ladkin, A., 2014, A typology of technology enhanced experiences, International Journal of Tourism Research, 16: 340–350.

Mistilis, N., and Buhalis, D., Gretzel, U., 2014, ‘eDestination Marketing of the future: the perspective of an Australian Tourism Stakeholder Network ‘, Journal Travel Research, Vo.53, 1-13.


Professor Dimitrios Buhalis at the European Travel Commission Workshop in Vienna on Smart Tourism for destinations #tourism #smart #destination #smarttourism #smarttourism #IoT #ArtificialIntelligence

Artificial Intelligence for Tourism and Hospitality workshop -IFITTtalk- Wednesday 28 November

BU Artificial Intelligence for Tourism and Hospitality – IFITTtalk
Wednesday 28 November 2018 – 09:00-17:00 FG06, Fusion, Bournemouth University, BH12 5BB, UK
Chairs: Professor Dimitrios Buhalis and Dr Nigel Williams eTourismLab, Department of Tourism and Hospitality, Bournemouth University – Supported by IFITT talks #BUeTourism #IFITT

The (re) emergence of Artificial Intelligence (AI) as a service automation approach leveraging low cost computing and large datasets is impacting consumer experiences and is set to revolutionize tourism experiences. The ubiquitous and prevailing use of mobile devices for communication assures that stakeholders of such ‘consumer experiences’ are required to provide rapid responses to contextual queries made at any time, including within an experience encounter or activity at a destination level. AI tools that can make sense of real-time questions posed by consumers in context can provide significant value and increase engagement as well as reducing costs to destination organizations. The use of AI by tourism organizations is still low and this workshop will explore the opportunities and challenges of engaging AI as a customer co-creation toolset for industry and economic benefits. It will conclude with a scenario development exercise to identify possible futures for AI and Tourism along with a roadmap for the next 3 years of AI/Tourism development.

09:00 –09:30 Arrival and networking FG06

09:30-11:00 Artificial Intelligence for Tourism and Hospitality – theoretical perspectives 

© Professor Dimitrios Buhalis and Dr Nigel Williams : Artificial Intelligence for Tourism and Hospitality: From individuals to clusters
© Dr Iis Tussyadiah University of Surrey, Robotics and Artificial Intelligence
© Dr Luiz Mendes Filho, Universidade Federal do Rio Grande do Norte, Brazil, Smart Tourism developments
Dr Chulmo Koo, Kyung Hee University, Korea, Smart Tourism and Artificial Intelligence
Professor Hannes Werthner Vienna University of Technology, Austria – The future of Artificial Intelligence

11:00-11:30 Coffee and networking

11:30-13:00 Artifilcial Intelligence for Tourism and Hospitality – best practice 

Gergana Halatcheva, GHS Global Hospitality
Lee Mallon, Rarely Impossible
Jamie Sergeant This is Crown
Rowena (Copestake) Revill
Nikos Maniatis The Cato Bot
Rob Monster  DigitalTown
Tom Keeping Keeping Studio
Manolis Varouhas imonline

13:00 -14:00 Networking Lunch

14:00-15:30 Workshops Designing the future of Articial Intelligence in Tourism

15:30-16:00 Break and Networking

16:00-17:00 Conclusions  Research and Innovation agendas for the future
Chairs: Professor Dimitrios Buhalis and Dr Nigel Williams
AI Fusion: Future research – Projects  –  Publications  –  Best Practice Excellence  –  Education Innovations


The Bournemouth University eTourism Lab Bournemouth University Department of Tourism and Hospitality  explores cutting edge information and communication technologies, alongside e-based strategic management and marketing for the tourism and hospitality industries. The eTourism Lab resides within the International Centre for Tourism and Hospitality Research (ICTHR) in the Department of Tourism and Hospitality, Faculty of Management at Bournemouth University.  The eTourism Lab offers global excellence in the field of eTourism in the widest possible sense which includes eTravel, eTransport, eHospitality and eCatering/Food. In addition it researches how social media is becoming critical for organisations to communicate effectively and compete globally. Latest research themes include online reputation and managing brands online; real time business management and marketing social media engagement, co-creation and interaction; augmented reality and gamification. Led by world expert Professor Dimitrios Buhalis the Lab is a research centre of global excellence.

For more information please contact Professor Dimitrios Buhalis  eTourism Lab Bournemouth University

Professor Dimitrios Buhalis contribute to the African Tourism Leadership Forum and meets the Tourism Ministers of Seychelles and Ghana

Professor Dimitrios Buhalis contribute to the African Tourism Leadership Forum and meets the Tourism Ministers of Seychelles and Ghana

Professor Dimitrios Buhalis with Hon. Didier Dogley Seychelles Minister of Tourism, Civil Aviation, Ports and Marines

Professor Dimitrios Buhalis with Hon. Catherine Afeku Ghana Minister For Tourism, Arts & Culture

join TTRAEurope2019, Tourism in the era of connectivity, Bournemouth University Department of Tourism and Hospitality 8-10 April 2019

join us for the TTRAEurope2019, Tourism in the era of connectivity, Bournemouth University Department of Tourism and Hospitality 8-10 April 2019



Conference website
Submission link

The Travel and Tourism Research Association’s 2019 European Chapter Conference will be hosted by Bournemouth University Department of Tourism and Hospitality in Bournemouth from Monday 8th to Wednesday 10th April 2019. This is a three-day conference that will include a doctoral colloquium day and industry best practice thread. The theme of the conference is Tourism in the Era of Connectivity, which covers a broad range of themes to ensure that we are inclusive of the widest range of tourism research.


People-to-people connectivity is an essential aspect of tourism; bringing people from all aspects of life together to meet, share moments and explore cultures, resources and experiences. Connectivity brings us together through shared routes, accessibility, communication, and experiences in different environments and destinations. Increasingly, global society is becoming more connected, facilitating opportunities for exchange and interaction, bringing both opportunities and challenges. Tourism is changing dramatically in the era of connectivity.

Advanced technology enables users to amalgamate information and big data from various sources on their mobile devices, personalise their profile through applications and social networks, and interact dynamically with their surroundings and context. Tourism professionals increasingly use technologies and networking to bring different stakeholders together to co-create value for all. The conference will connect the different concepts of connectivity, personalisation, tourism development and marketing towards co-creation of the tourism experience. It will explore how these experiences can support the co-creation of value for all stakeholders and address a range of components of connectivity.

Examples of the conference themes include but not limited to:

Coastal Tourism; Tourism Marketing; Economics and Planning; Culture and Heritage; Hospitality Innovations; Digital Tourism; Sustainability and Wildlife; Gender, Accessibility and Inclusion; Tourism Management; Overtourism; Tourism and Philosophy; Special Interest and Niche Tourism; Spiritual, Religious and Pilgrimage Tourism; Events and Leisure; Experience and Co-creation; Small Business and Entrepreneurship.

Submission Guidelines

All papers must be original and not simultaneously submitted to another journal or conference. The following paper categories are welcome:

  • Research papers and case studies (5,000 word paper or 1,000 word extended abstract)
  • Doctoral research papers (5,000 word paper or 1,000 word extended abstract)
  • Applied (industry and sector) papers (1,000 word extended abstract)
  • Student papers, including Masters theses (1000 word extended abstract)

Instructions to Authors

Please adhere to the following for your submission:

  • Word limit of 1,000 words for extended abstracts; word limit of 5,000 words for full papers.
  • Word limit includes references, tables, figures, etc.
  • Please use Arial font size 12 throughout.
  • Must be presented in MS Word Format, on size A4 (210 by 297 mm) paper, with margins of: left 3 cm, right, top and bottom 2.5 cm.
  • Any illustrations should be of high resolution, preferably in JPEG or TIFF format.
  • The page composition should be as follows:
    • TITLE: In uppercase, bold, and centered.
    • AUTHOR/ AUTHORS: in lowercase and the surname(s) in uppercase.
    • CATEGORY: please indicate the paper category of the submissions (Research paper and case study; Doctoral research paper; Applied (industry/sector) paper; Student paper (for all students other than doctoral researchers)).
    • TEXT: Arial 12, full justification and single spacing. Paragraphs will begin without tabulation and with single spacing with regard to the title or the prior paragraph.
    • FIGURES AND TABLES: will be incorporated into the text in the corresponding place. They will be numbered separately (figures and tables) by order of appearance (Arabic numerals). The title, in bold and centered, will be located at the top and will be separated from the figure or table by space.
    • FOOTNOTES: Please keep to a minimum. Where used they should be consecutive, with full justification and Arial 8 font.
    • REFERENCE STYLE: please use the referencing style of the American Psychological Association (APA) Sixth Edition.

Important Dates

Deadline for submission: 5th January 2019

Notification for acceptance: 5th February 2019

Final submission: 1st March 2019

Early Bird Deadline: 1st March 2019

Conference: 8th-10th April 2019 **TTRA CONFERENCE IN BOURNEMOUTH**

Conference themes and call for papers

Submit papers for the conference

Contributions by academics, practitioners and phd students are welcome in the following categories:

Categories Requirements
Research papers and Case studies Papers 5000 words or 1000 word extended abstract
Doctoral Research papers Papers 5000 words or 1000 word extended abstract
Applied (industry and sector) papers 1000 words extended abstract
Student papers (including master theses) 1000 words extended abstract

Confirmed Invited speakers so far

Travel and Tourism Research Association 2019

Associate Professor Luisa Andreu Department of Marketing, Faculty of Economics, University of Valencia, Spain

Professor Carlos Costa University of Aveiro, Portugal and Editor of the Journal of Tourism & Development

Professor Alan Fyall, University of Central Florida, USA and coEditor of Elsevier’s Journal of Destination Marketing & Management

Professor Scott McCabe Nottingham University and co-Editor of Annals of Tourism Research

Assistant Professor Luiz Mendes-Filho, Tourism Department, Universidade Federal do Rio Grande do Norte, Brazil

Professor Tanja Mihalic University of Ljubljana, Slovenia

Associate Professor Ana María Munar Copenhagen Business School, Denmark

Professor Nigel Morgan, Swansea University, UK

Professor Mike Peter (University of Innsbruck, Austria) The Relevance of Family businesses in Tourism and Hospitality

Professor Cleopatra Veloutsou University of Glasgow UK and co-Editor in Chief of the Journal of Product and Brand Management.

Simon Thomas and Dimitrios Buhalis to contribute to ABTA’s Future Talent in the Travel Industry Conference in London

Future Talent in the Travel Industry

London Tuesday 3 July 2018
Grant Thornton, 30 Finsbury Square, London, EC2A 1AG

Register now

Network with travel industry employers at ABTA’s second annual future talent conference. 

What do industry employers expect from candidates looking to work in travel? From desirable qualifications and qualities to the future of travel industry roles, attend for first-hand insight into employability in travel. As the industry develops, learn what skills gaps employers will be looking to fill and how your candidates can meet the criteria for these new positions.

Conference highlights 

  • Discover current and future trends in travel – the impact on workforce, training and education
  • Explore Brexit priorities for the travel industry and higher educational institutions
  • Get a crucial update on graduate schemes, internships, placements and apprenticeships
  • Hear employer perspectives on talent, desirable qualifications and qualities
  • First-hand experiences from graduates, students and interns

Speakers include

  • Moderator: Vicki Wolf, Education Partnerships Manager, ABTA
  • Myra Cooke, Head of Performance and Development, Virgin Atlantic and Virgin Holidays
  • Carolyn Smith, Head of People Development, TUI
  • Elaine Bader, Head of Overseas Resourcing, Eurocamp
  • Anne-May Janssen, Head of European Engagement, Universities UK International 
  • Alan Wardle, Director of Public Affairs, ABTA
  • Annette Allmark, Director of Strategic Policy, People 1st
  • Dimitrios Buhalis, Head of Department – Tourism & Hospitality, Bournemouth University 
  • Simon Thomas, Head of Employability and Talent Development, Department of Tourism and Hospitality, Bournemouth University 
  • Celeste Jones, Head of Tourism, Hospitality & Event Management, University of Hertfordshire
  • Natasha Iacona, Management Accountant and HR Partner, Intrepid Group
  • Justin Rix, Partner, Grant Thornton
  • Maddie Blanks, Assistant Manager, Grant Thornton
  • Doreen McKenzie, Consultant, Oasis Travel
  • Nicky Duffy, UK Operations Manager, Clarity Travel Management 
  • Bradley Escorcio, Product Manager, Thomas Cook Media & Partnerships and member of the TTG 20 Under 30 scheme

Register now

Guest presentation: Strategic tourism planning in practice: the case of Porto, Portugal

Guest presentation: Strategic tourism planning in practice: the case of Porto, Portugal

Tuesday, 24 April, 3-4pm, F108 

Dr. Carla Pinto Cardoso, Portuguese Catholic University

Porto, the second largest city of Portugal, is increasingly becoming an important European tourism destination. In 2017, after the 9th consecutive year of above-average growth, the city enjoyed its best performance ever in terms of number of international arrivals and tourist spending. Alongside this boom, Porto has won various international awards, such as the award for Top European Tourism Destination (2012, 2014, 2017), and was nominated for three categories of the World Travel Awards: Best European Destination; Europe’s Best City Break; and Best Tourist Attraction. In this presentation, the key factors that contributed to the current success of Porto will be examined. In addition, the methodological steps and strategic approaches underpinning the design of Porto’s tourism Plan will be reviewed. The presentation will contribute to a better understanding of tourism planning at the regional level, since many of the points raised from Porto’s experience have a more general application to other cities experiencing growth in tourism or seeking to develop this sector.


The presentation is divided into 6 sub-topics:

·      Sub topic 1: The Portuguese Tourism governance (national and regional context)

·      Sub topic 2: The vision, strategy and Regional Tourism Directives for the Horizon 2027

·      Sub topic 3: Tourism in Porto and North of Portugal: diagnosis

·      Sub topic 4: The major challenges in the tourism destination to which the Strategic Plan must respond.

·      Sub topic 5: Strategic plan: methodological approach

·      Sub topic 6: Lessons from Porto

Carla Pinto Cardoso holds a PhD in Economics of Tourism from Bournemouth University (UK) and is currently the Head of the Tourism and Heritage Department in the Faculty of Philosophy and Social Sciences at the Portuguese Catholic University (Braga Campus). Since 2015, she is also a senior tourism consultant at Sigma Team Consulting, where she was involved the design of the strategic plan for the Porto Tourism Board. Her research and publications interests include focus on tourism impacts and planning and strategic studies. 

12 Journal Editors will join Bournemouth University prestigious CHME2018 conference

12 Journal Editors will join Bournemouth University prestigious CHME2018 conference

27th Council for Hospitality Management Education (CHME) Annual Research Conference –
Innovation in Hospitality: connecting all stakeholders to deliver memorable experiences
22-25 May 2018 Bournemouth University, UK

Professor Levent Altinay, Editor in Chief, Service Industries Journal, Oxford Brookes University, UK
Professor Clayton Barrows Editor of the International Journal of Hospitality & Tourism Administration, University of New Hampshire, USA
Professor Dimitrios Buhalis, Editor in Chief, Tourism Review, Bournemouth University, UK
Professor Cihan Cobanoglu Editor in Chief Journal of Hospitality and Tourism Technology, University of South Florida, USA
Professor Ulrike Gretzel Associate Editor, Annals of Tourism Research,  University of Southern California, USA
Professor Jay Kandampully, Editor, Journal of Service Management, Ohio State University, USA
Dr Peter Lugosi,  Reviews Editor, Hospitality & Society, Oxford Brookes University, UK
Professor Fevzi Okumus, Editor-in-Chief, International Journal of Contemporary Hospitality Management, University of Central Florida, USA
Professor Hanqin Qiu,Editor-in-Chief, Journal of Quality Assurance in Hospitality and Tourism, Nankai University, China
Dr Ioannis Pantelidis, Co-Editor-in-Chief, Journal of Tourism and Hospitality Research, University of Brighton, UK
Professor Bruce Tracey, Editor-in-Chief, Cornell Hospitality Quarterly, Cornell University, USA
Professor Perry Hobson, Editor-in-Chief, Journal of Vacation Marketing, Taylor’s University, Malaysia

They will hold two workshops during the conference 

Tuesday 22 May 16:00-17:30 Research Publication Retreat Meet the Editor and Publish high impact papers
Friday 25 May 15:30-17:00 Research and Knowledge cocreation, REF2021 and publications

Please contact Dr Hanaa Osman or Professor Dimitrios Buhalis if you are interest in joining CHME2018 or those workshops.

22-25 May 2018 Council for Hospitality Management Education
CHME 2018 Conference Bournemouth University
Provisional programme