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Category / Knowledge Exchange and Impact Team

Bournemouth University Professional development courses for tourism & hospitality 

18 March – 22 March  2019 Bournemouth University Professional development courses for tourism & hospitality https://tinyurl.com/BUProfessionalCourses

Join Bournemouth University Department of Tourism and Hospitality to learn how you can develop your potential and competitiveness through managing your staff, developing your product and service, understanding your customers and using digital marketing. You will also have access to our resources and networks to develop your competitiveness. The courses are delivered through interactive workshops and networking with leading academics and students and will support managers to develop contemporary knowledge of critical business aspects that influence their profitability and performance.

Part of our Fusion and BU2025 strategy at Bournemouth University the short courses run from 18 March – 22 March and can be booked individually or as a package at a discounted rate. Our series of half-day courses will be delivered through interactive workshops and networking with leading academics and students. They will support managers, supervisors and their teams in their operational and strategic thinking.

The courses will focus on the following cutting edge areas:

  • Digital marketing and branding
  • Finance & the economy
  • Tourism attractions and heritage
  • Conferences & events
  • Asian markets & culture
  • HR – managing & developing staff
  • Sustainable hospitality

View the full schedule of short courses and click below for more detail about each course.https://tinyurl.com/BUProfessionalCourses

 

During these courses we share and disseminate our research findings and we develop collaborations and engagement to develop the talent of the future. Please forward this message to your network and encourage them to participate

The Impact of Digital Strategy and Business Transformation

In April 2017 Dr John Oliver co-hosted a business engagement event on Digital Strategy and Business Transformation with The Hackett Group (London). The Hackett Group are leading management consultants providing expert advice on digital transformation and benchmarking to major corporations and government agencies, including 97% of the Dow Jones Industrials, 89% of the Fortune 100 and 59% of the FTSE 100.

The event formed part of a British Academy/Leverhulme Trust funded research project and was attended by senior business executives from the likes of Ofcom, the Financial Times, Astrazeneca and Bell Pottinger. At the time, the delegates commented that it was an “excellent event” that provided different perspectives on digital transformation and new ideas on how to manage strategic digital transformation within their firms.

After 18 months, a clearer picture has emerged of the impact that the presentation of findings and subsequent discussion has had on business practice. Chris Davenport, a Senior Director at The Hackett Group, recently commented that “the event influenced our strategic approach to the development of a new Digital Strategy and Analytics service for our clients. This new consultancy service has been now been launched and several of our FTSE100 clients (among others Tesco, John Lewis and Unilever) have gained insight from this. Some of these clients have already decided to invest millions of pounds into resources creating many new jobs in Digital services and Analytics departments in their firms and we expect many more to follow”.

The research findings have been published in several practice management journals, whilst the academic papers are in the final stages of peer review.

EU FIRST Project

A Bournemouth University team from the Faculty of Science and Technology visited University of Groningen for FIRST mid-term review. It was a very productive meeting with a lot of effective outcomes for research and knowledge exchange. Dr. Lai Xu and Dr. Paul de Vrieze are FIRST coordinators representing Bournemouth University and the team is pleased to announce that FIRST will continue to move towards a factory of the future for European Union.

If you want to know more about the project and get involved, please contact Dr. Lai Xu or Dr. Paul de Vrieze. You can also follow our social medial links on Facebook, Twitter, Instagram and YouTube Channel.

During the mid-term review meeting, the FIRST EU project advisor Irina Elena Tiron giving a talk on RISE projects. A useful instrument for researchers in EU (and beyond).

Let’s Talk Tax!

Ever puzzled over tax? Wondered about the politics or personal impact of international tax news? This session with BU researchers, students and the Chartered Institute of Taxation will give you a greater understanding and appreciation for tax and help you become more tax-savvy.

During this session, we have five star students presenting 5-minute ‘tax’ talks:

  • Martinas Prazauskas on the tax avoidance of Apple, Google and Amazon
  • Timothy Buck on tax arbitrage
  • Sesil Bou on thin capitalisation
  • Clémentine Saulnier on non-discrimination in the EU
  • Lucy Butler on the Robin Hood tax

Taking second billing in this session are BU’s tax academics: Dr Phyllis AlexanderDr Alan Kirkpatrick and Richard Teather.  We will be joined by Mr Andy Brodrick of the Chartered Institute of Taxation (CIOT), the organisation funding Dr Alexander’s research on tax morale.

There will be at least 15 minutes reserved for Q&A and an open discussion with this diverse panel on anything and everything to do with tax.   This will be a fast paced, interesting hour in which BU’s Fusion philosophy comes to light!

Please do join us and book your free tickets here. 

Responsible Project Management in Bangladesh

A multi-disciplinary team led by academics from the Business School have been awarded part of BU’s Global Challenges Research Fund (GCRF) to conduct research on Responsible Project Management (RPM) in the context of the ‘Rohingya crisis’ in Bangladesh.

“New knowledge about project management will be developed by studying and sharing understandings in the context of a human and environmental crisis, with particular emphasis on the competencies required to successfully engage diverse stakeholders” explains Dr Karen Thompson, from the Department of Leadership, Strategy and Organisations (LSO).

Dr Nigel Williams, Senior Lecurere in the LSO Department, elaborates, “Project management is often presented as an instrumental sequence of activities with defined outcomes.  However, the reality of project practice involves uncertainty, ambiguity and complex human interactions with unpredictable outcomes.  These challenges vary by context and particularly in developing countries which may be recovering from natural or man-made disaster, the rational/instrumental perspective of project management may be of little value.”

Bangladesh faces a large scale human disaster and is a country already highly vulnerable to the adverse effects of natural disasters due to its geographical location, flat and low-lying landscape and population density.  Refugees arriving from neighbouring Myanmar are living in “an extremely precarious situation” (MSF 2018), and creating serious economic, social and environmental challenges.  The economic impact of Rohingya refugees on the Bangladesh economy was already the subject of investigation by Dr Mehdi Chowdhury, Senior Lecturer in Economics at the Business School, who is a former resident of Bangladesh and joins the team.

Tilak Ginige, Senior Lecturer in Environmental Law, Faculty of Science and Technology, completes the team and has previously worked in the field of asylum immigration law.

The project will be funded for two years and will bring together the two disciplines of project management and responsible management.  Empirical research in Bangladesh will be complimented by a collective social learning process with stakeholders to jointly frame and define problems, determine boundaries and intra team interactions.  Outcomes are expected to improve the management of projects in Bangladesh and to develop new understandings, practices and sustainable relationships.  New knowledge will have the potential to improve the management of projects and stakeholder engagement in other developing countries and projects where sustainable development is a priority.

For further information please contact Dr Mehdi Chowdhury  mchowdhury@bournemouth.ac.uk

MSF 2018. Rohingya Refugee Crisis. Available online at: https://www.msf.org.uk/issues/rohingya-refugee-crisis?gclid=EAIaIQobChMIrd6skYCP2gIVyZkbCh2BKAwZEAAYASAAEgLEOPD [Accessed 29 April 2018]

Photographs courtesy of Mohammad Romel