Category / Knowledge Exchange and Impact Team

The Impact of Digital Strategy and Business Transformation

In April 2017 Dr John Oliver co-hosted a business engagement event on Digital Strategy and Business Transformation with The Hackett Group (London). The Hackett Group are leading management consultants providing expert advice on digital transformation and benchmarking to major corporations and government agencies, including 97% of the Dow Jones Industrials, 89% of the Fortune 100 and 59% of the FTSE 100.

The event formed part of a British Academy/Leverhulme Trust funded research project and was attended by senior business executives from the likes of Ofcom, the Financial Times, Astrazeneca and Bell Pottinger. At the time, the delegates commented that it was an “excellent event” that provided different perspectives on digital transformation and new ideas on how to manage strategic digital transformation within their firms.

After 18 months, a clearer picture has emerged of the impact that the presentation of findings and subsequent discussion has had on business practice. Chris Davenport, a Senior Director at The Hackett Group, recently commented that “the event influenced our strategic approach to the development of a new Digital Strategy and Analytics service for our clients. This new consultancy service has been now been launched and several of our FTSE100 clients (among others Tesco, John Lewis and Unilever) have gained insight from this. Some of these clients have already decided to invest millions of pounds into resources creating many new jobs in Digital services and Analytics departments in their firms and we expect many more to follow”.

The research findings have been published in several practice management journals, whilst the academic papers are in the final stages of peer review.

EU FIRST Project

A Bournemouth University team from the Faculty of Science and Technology visited University of Groningen for FIRST mid-term review. It was a very productive meeting with a lot of effective outcomes for research and knowledge exchange. Dr. Lai Xu and Dr. Paul de Vrieze are FIRST coordinators representing Bournemouth University and the team is pleased to announce that FIRST will continue to move towards a factory of the future for European Union.

If you want to know more about the project and get involved, please contact Dr. Lai Xu or Dr. Paul de Vrieze. You can also follow our social medial links on Facebook, Twitter, Instagram and YouTube Channel.

During the mid-term review meeting, the FIRST EU project advisor Irina Elena Tiron giving a talk on RISE projects. A useful instrument for researchers in EU (and beyond).

Let’s Talk Tax!

Ever puzzled over tax? Wondered about the politics or personal impact of international tax news? This session with BU researchers, students and the Chartered Institute of Taxation will give you a greater understanding and appreciation for tax and help you become more tax-savvy.

During this session, we have five star students presenting 5-minute ‘tax’ talks:

  • Martinas Prazauskas on the tax avoidance of Apple, Google and Amazon
  • Timothy Buck on tax arbitrage
  • Sesil Bou on thin capitalisation
  • Clémentine Saulnier on non-discrimination in the EU
  • Lucy Butler on the Robin Hood tax

Taking second billing in this session are BU’s tax academics: Dr Phyllis AlexanderDr Alan Kirkpatrick and Richard Teather.  We will be joined by Mr Andy Brodrick of the Chartered Institute of Taxation (CIOT), the organisation funding Dr Alexander’s research on tax morale.

There will be at least 15 minutes reserved for Q&A and an open discussion with this diverse panel on anything and everything to do with tax.   This will be a fast paced, interesting hour in which BU’s Fusion philosophy comes to light!

Please do join us and book your free tickets here. 

Responsible Project Management in Bangladesh

A multi-disciplinary team led by academics from the Business School have been awarded part of BU’s Global Challenges Research Fund (GCRF) to conduct research on Responsible Project Management (RPM) in the context of the ‘Rohingya crisis’ in Bangladesh.

“New knowledge about project management will be developed by studying and sharing understandings in the context of a human and environmental crisis, with particular emphasis on the competencies required to successfully engage diverse stakeholders” explains Dr Karen Thompson, from the Department of Leadership, Strategy and Organisations (LSO).

Dr Nigel Williams, Senior Lecurere in the LSO Department, elaborates, “Project management is often presented as an instrumental sequence of activities with defined outcomes.  However, the reality of project practice involves uncertainty, ambiguity and complex human interactions with unpredictable outcomes.  These challenges vary by context and particularly in developing countries which may be recovering from natural or man-made disaster, the rational/instrumental perspective of project management may be of little value.”

Bangladesh faces a large scale human disaster and is a country already highly vulnerable to the adverse effects of natural disasters due to its geographical location, flat and low-lying landscape and population density.  Refugees arriving from neighbouring Myanmar are living in “an extremely precarious situation” (MSF 2018), and creating serious economic, social and environmental challenges.  The economic impact of Rohingya refugees on the Bangladesh economy was already the subject of investigation by Dr Mehdi Chowdhury, Senior Lecturer in Economics at the Business School, who is a former resident of Bangladesh and joins the team.

Tilak Ginige, Senior Lecturer in Environmental Law, Faculty of Science and Technology, completes the team and has previously worked in the field of asylum immigration law.

The project will be funded for two years and will bring together the two disciplines of project management and responsible management.  Empirical research in Bangladesh will be complimented by a collective social learning process with stakeholders to jointly frame and define problems, determine boundaries and intra team interactions.  Outcomes are expected to improve the management of projects in Bangladesh and to develop new understandings, practices and sustainable relationships.  New knowledge will have the potential to improve the management of projects and stakeholder engagement in other developing countries and projects where sustainable development is a priority.

For further information please contact Dr Mehdi Chowdhury

MSF 2018. Rohingya Refugee Crisis. Available online at: [Accessed 29 April 2018]

Photographs courtesy of Mohammad Romel



New Impact Officers

Three new Impact Officers have joined RKEO, with a fourth currently out for recruitment. Our role is to support academics with the development of their research impact and impact case studies for the REF. We are based in RKEO (M402) and are also available two days a week in our relevant faculties to offer advice and support.

Matt Fancy will be supporting academics in the Faculty of Management (Tuesday and Friday at Dorset House), Brian McNulty in the Faculty of Media & Communication (Tuesday and Thursday in Weymouth House) and Amanda Lazar in the Faculty of Health & Social Sciences (Monday and Friday in Royal London House). We are currently sharing responsibility for supporting SciTech until the new Officer is in post, with Matt allocated to Archaeology (UoA15), Brian to Computer Science (UoA11) & Geography (UoA14), and Amanda to Psychology (UoA4) & Engineering (UoA12).

We are looking forward to meeting and working with you all over the next three years, so please get in touch with any impact-related enquiries: we’re here to support you!

New projects in the Student Project Bank!

There are new projects in the SPB for dissertations, unit work or extra-curricular experience. Projects are available to all undergraduate and postgraduate students at BU and can be used for dissertations, assignments, unit, or group work.

SPB105: Broadstone Pantomime Productions website re-development

Broadstone Pantomime Productions is looking to overhaul their web presence to enable them to better market their productions and provide more information about the company to those who would like to be involved. Work with Broadstone Pantomime Productions to evaluate their current website, establish their needs and re-design their website.

SPB106: Broadstone Pantomime Productions re-branding exercise

Broadstone Pantomime Productions is looking to update their brand. Work with them to evaluate their needs and establish and update brand including look and feel, marketing strategy and advertising.

SPB108: BChangemakers Campaign: video series

The Fable Bureau has been commissioned by Bournemouth Churches Housing Association (BCHA) to run their BChangemakers Campaign. It celebrates 50 years of providing services to vulnerable people across the South of England. Over the next 12 months they will be publishing stories on the campaign website of inspiring change makers in order to inspire others to make similar changes.

This project aims to generate up to 15 2-2.5 minute films celebrating people that have made changes in their lives in order to inspire others to make similar changes in their own lives. These films will be posted on the BChangemakers website. Fable Bureau is open to discussion about the number of films. This opportunity is open to multiple groups of students.

SPB110: Algilez Artificial Language mobile app redevelopment

Algilez is an artificial language. The intention is that it could be used both for international communication and also within those countries which have a large number of local languages and whose development is held back by a lack of easy communication. In order to further promote the language we would like to provide a good quality mobile phone app to enable more convenient individual learning, as an alternative to conventional classroom learning.  The app has already been created, but it needs improvement and some additional features.

Research the best practice of existing online language learning apps to see what features could be incorporated into a mobile app and assist with the re-development.

SPB111: The Shine Project health and wellbeing event promotional video

The Shine Project is a local registered charity working with young teenage girls in Bournemouth, Poole and Christchurch primarily in economically deprived areas. For the last 10 years Shine has impacted over 1220 young lives by running 8-week health and mental wellbeing courses. Their mission is to provide a friendly, non-judgemental, safe environment where overlooked teenage girls are able to connect with others, be active, keep learning and engage in mindful activities enabling the development of healthy physical and mental wellbeing.  Every teenage girl deserves to recognise her value and potential. The Shine Project ran their first Health and Wellbeing Event in June 2017. The aim of the event was to inspire girls to think positively about themselves and encourage good physical and mental health. Over 200 girls from 12 schools attended, and 99% said they would go again.

The Shine Project would like to run the event again in February 2019. Create a promotional video to encourage schools to send girls to the event.

Apply now:

Send us an email to request a project brief and application form.