Category / research methods

Discovering causal relations and equations from data

The discovery of equations, laws, or principles that are invariant and causal underpins scientific and technical advancement. Robust model discovery has typically emerged from observing the world and, when possible, performing interventions to falsify models.

Recently, data-driven approaches like classic and deep machine learning enabled equation and causal discovery methods to evolve and accelerate progress in computer science, neuroscience, physics and even philosophy, among many applied fields.

We have just published a new study discussing concepts, methods, and relevant works on causal and equation discovery, outlining current key challenges and promising future lines of research. The work also showcases comprehensive case studies in diverse scientific areas ranging from earth and environmental science to neuroscience.

Our tenet is that discovering fundamental laws and causal relations by observing natural phenomena is revolutionised with the coalescence of observational data and simulations, modern machine learning algorithms and domain knowledge. Exciting times are ahead with many challenges and opportunities to improve our understanding of complex systems.

This study is a collaborative work between eight universities in Europe and the United States (Valencia, Berlin, Tübingen, Jena, Stockholm, New York, and Bournemouth Universities).

Camps-Valls, G., Gerhardus, A., Ninad, U., Varando, G., Martius, G., Balaguer-Ballester, E., Vinuesa, R., Diaz, E., Zanna, L. and Runge, J., 2023. Discovering causal relations and equations from data. Physics Reports, 1044, 1-68 (Impact Factor=30).

 

FMC researcher’s new book explores how marketing scholars market to each other

Dr. Chris Miles, Principal Academic in Marketing & Communication at Bournemouth University, has just published The Marketing of Service-Dominant Logic: A Rhetorical Approach, with Palgrave Macmillan.

Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of organizations, markets and society. A concept that was first introduced by Vargo and Lusch in 2004, S-D logic has generated not just a vast host of journal articles and books but has established an expanding sphere of influence across marketing scholarship. In this book, Dr. Miles uses a rhetorical approach to investigate the ‘marketing’ of Service-Dominant logic, asking how the formulation and presentation of the logic aids in its persuasive promotion. In doing so, the book explores the lexicon choices, metaphors, symbols, and persuasive gambits that have resonated so strongly with marketing academia, with the aim of understanding how these elements work together in a compelling narrative that delivers the logic’s core value proposition of transcendence.

Dr. Miles investigates how these rhetorical strategies have evolved as the S-D logic framework has developed, examining the revisions to its foundational premises and axioms and the introduction of new perspectives such as systems theory. It is the first book-length rhetorical analysis of a single strand of marketing discourse and as such, it serves as a showcase for the methodology, the insights it can provide, and its value for marketing scholarship.

Book cover of The Marketing of Service-Dominant Logic

Cover of The Marketing of Service-Dominant Logic: A Rhetorical Approach

Book details:
DOI: https://doi.org/10.1007/978-3-031-46510-9

Hardcover ISBN: 978-3-031-46509-3

Softcover ISBN: 978-3-031-46512-3

eBook ISBN: 978-3-031-46510-9

Introduction to Patient and Public Involvement

This half day course is an introduction to PPI and will:
1. Define PPI and why it matters
2. Explore the links between PPI and health equity
3. Explain how to deliver PPI and support those involved

It will be an interactive session, including input from someone with lived experience, talking about their involvement in research.

It will be delivered by Sue Bickler from the Involving People team at Help and Care, an organisation that ‘helps people and communities live the lives they choose’.

Sue has worked in the voluntary sector, local authorities, and health, and has substantial experience engaging with people and communities to ensure that services meet their needs.  Her current role brings together the four Healthwatch in Hampshire and the Isle of Wight (HIOW), ensuring that patient voice is central to decision making in the HIOW Integrated Care System and that people are equipped to support effective Patient and Public Involvement (PPI).

The session is funded by Clinical Research Network Wessex and is open to all health and care researchers working in Wessex including public contributors and community organisations.

Book your place here.  A link to the online training will then be sent to you.

NIHR Be Part of Research platform

The NIHR Be Part of Research platform is an online service that makes it easy for research participants to find and take part in health and social care research. Participants may search for trials and studies taking place looking at certain health conditions and in locations accessible to them.

Clinical researchers may also make use of the service to extend their recruitment and widen their recruitment methods, as the platform has been designed to make it easier for researchers and potential study participants to find each other.

Using Be Part of Research to recruit participants

To use the service for your recruitment, the study must meet the following requirements:

  • Be funded or supported by the NIHR. This includes studies on the NIHR Clinical Research Network Portfolio.
  • Have Research Ethics Committee approval to use the service as a recruitment tool.
  • Have a dedicated point of contact such as a pre-screener or website for interested volunteers to engage with your research team.

Getting your study onto the Be Part of Research platform

Once your study has been registered on either ISRCTNClinicalTrials.gov, or on the NIHR Clinical Research Network (CRN) Central Portfolio Management System (CPMS), your project will then appear on Be Part of Research. Given those visiting the site are mostly patients and members of the public, medical and scientific terminology should be omitted when writing your study summary, with plain English used to ensure the information is accessible to a broad audience. In order to do this, you should:
  • Keep it short – but don’t oversimplify it. The reader must understand what the study is trying to achieve.
  • Imagine you are talking to the reader.
  • Take out any jargon.
  • Make sure you cover the what, why, when, where and how so they have the basics of your study.

Additionally, to make sure that participants contact the appropriate person, the contact details provided on ISRCTN or ClinicalTrials.gov should be up to date and accurate. In general, the registry record should be monitored continuously so that any changes are reflected on Be Part of Research as soon as possible.

Further support/contact

If you have any questions regarding the platform or regarding clinical research in general, please email Suzy Wignall, Clinical Governance Advisor: swignall@bournemouth.ac.uk or clinicalresearch@bournemouth.ac.uk

Advertising BU’s Systematic Review Masterclass

The Faculty of Health & Social Sciences shall be running the two-day ONLINE MasterclassIntroduction to conducting a systematic literature review’.  The aim is to provide participants with an understanding of how to collate and assess the best possible evidence in the form of a systematic literature review. This masterclass will examine the rationale for systematic literature reviews and take participants through the structured, rigorous, and objective approach used to provide a critical synthesis of the available evidence on a particular topic.

The Masterclass is facilitated by (1) Vanora Hundley, Professor in Midwifery with experience of conducting systematic reviews of health care interventions in both low-and-high-income countries; (2) Edwin van Teijlingen, a medical sociologist with extensive experience in conducting systematic reviews. He has run similar workshops reviews internationally and has published on the importance of systematic reviews; and (3) Caspian Dugdale is Research Librarian with considerable experience in running health information literacy workshops for students, academics and postgraduate researchers.

The masterclass is suitable for anyone who wishes to explore the basic principles involved in conducting a systematic literature review. No previous knowledge is required. Attendees include health and social care practitioners, postgraduate students, and academics.  There will be two online days – 8th and 15th November – which will focus on:

  • Designing a review protocol
  • Formulating a question
  • Identifying and selecting relevant studies
  • Systematic data extraction and collection
  • Synthesis and analysis of the data
  • Writing up and reporting systematic reviews.

Booking Information:

The fee of £400 includes two full days with the course facilitators. We are happy to announce that NHS partner organisations are eligible for a reduced fee £200.

You are now able to book on line for our masterclass: https://www.applycpd.com/BU/courses/116678

The application deadline is 11th October 2023.

For more information contact:
Tel: 01202  962184 or email HSSRKEAdministrator@bournemouth.ac.uk

INRC seminar by Dr Jie Sui, Friday the 8th of September at 14.00 h, Share Lecture Theatre (Fusion).

We want to draw your attention to a seminar organized by the Interdisciplinary Neuroscience Research Centre on this Friday, the 8th of September, from 14:00 h to 15:00 h at the Share Lecture Theatre (Fusion Building). There will be a networking event after the talk with coffee and biscuits.

Our guest speaker is Dr. Jie Sui (University of Aberdeen), invited by Dr. Ellen Seiss. Prof Dr Sui is renowned for her studies investigating the unique self, self-representation, and social interactions in VR. Her research combines multiple neural recording modalities, such as EEG and fMRI, with computational modelling.

The title of this exciting talk is: “Understanding the Self: Prospects for Translation”. Please find the abstract below.

We warmly invite you to attend this seminar.

Kind regards,

Ellen and Emili, on behalf of all of us.

Abstract:

“An understanding of the self helps explain not only human thoughts, feelings, and attitudes but also many aspects of everyday behaviours. This talk focuses on a particular perspective on self-processes. This perspective highlights the dynamics of the self that best connects with the development of the self over time and its realist orientation. We are using psychological experiments and data mining to comprehend the stability and flexibility of the self in different populations.

In this talk, I integrate experimental psychology, associative learning theory, computational neuroscience, and machine learning approaches to demonstrate why and how self-association affects cognition and how it is modulated by various social experiences and situational factors.”

INRC seminar by Dr Jie Sui, Friday the 8th of September at 14.00 h, Share Lecture Theatre (Fusion).

We want to draw your attention to a seminar organized by the Interdisciplinary Neuroscience Research Centre on Friday, the 8th of September, from 14:00 h to 15:00 h at the Share Lecture Theatre (Fusion Building). There will be a networking event after the talk with coffee and biscuits.

Our guest speaker is Dr. Jie Sui (University of Aberdeen), invited by Dr. Ellen Seiss. Prof Dr Sui is renowned for her studies investigating the unique self, self-representation, and social interactions in VR. Her research combines multiple neural recording modalities, such as EEG and fMRI, with computational modelling.

The title of this exciting talk is: “Understanding the Self: Prospects for Translation”. Please find the abstract below.

We warmly invite you to attend this seminar.

Kind regards,

Ellen and Emili, on behalf of all of us.

Abstract:

“An understanding of the self helps explain not only human thoughts, feelings, and attitudes but also many aspects of everyday behaviours. This talk focuses on a particular perspective on self-processes. This perspective highlights the dynamics of the self that best connects with the development of the self over time and its realist orientation. We are using psychological experiments and data mining to comprehend the stability and flexibility of the self in different populations.

In this talk, I integrate experimental psychology, associative learning theory, computational neuroscience, and machine learning approaches to demonstrate why and how self-association affects cognition and how it is modulated by various social experiences and situational factors.”

An Appreciate Inquiry into NHS Maternity Services

 

 

Congratulation to Dr. Rachel Arnold and her Centre for Midwifery & Women’s Health research team on the publication yesterday of their paper ‘I might have cried in the changing room, but I still went to work’. Maternity staff balancing roles, responsibilities, and emotions of work and home during COVID-19: An appreciative inquiry [1].   This paper focuses on how to support staff and enhance their well-being in a small UK maternity service.  The underpinning methodological approach is appreciative inquiry using interviews with 39 maternity staff and four group discussions exploring meaningful experiences, values and factors that helped their well-being.

The key findings are that maternity staff members were highly motivated, managing a complex melee of emotions and responsibilities including challenges to professional confidence, mental health, family situation, and conflict between work-life roles. Despite staff shortages, a demanding workload, professional and personal turmoil, and the pandemic participants still found meaning in their work and relationships.  The authors go on to argue for a ‘whole person’ approach, since this approach provided insight into the multiple stressors and emotional demands staff faced. It also revealed staff resourcefulness in managing their professional and personal roles. They invested in relationships with women but were also aware of their limits – the need to be self-caring, employ strategies to switch-off, set boundaries or keep a protective distance.  Overall, the paper concludes hat staff’s well-being initiatives, and research into well-being, would benefit from adopting a holistic approach that incorporates home and family with work. Research on emotion regulation strategies could provide insights into managing roles, responsibilities, and the emotional demands of working in maternity services. Emotion regulation strategies could be included in midwifery and obstetric training.

This paper was proceeded by a more methodological paper on the application of Appreciative Inquiry in this study [2].

 

References:

  1. Arnold, R., Way, S., Mahato, P., van Teijlingen, E. (2023) “I might have cried in the changing room, but I still went to work”. Maternity staff managing roles, responsibilities, and emotions of work and home during COVID-19: an Appreciative Inquiry, Women & Birth (online first) 
  2. Arnold, R., Gordon, C., Way, S., Mahato, P., van Teijlingen, E. (2022) Why use Appreciative Inquiry? Lessons learned during COVID-19 in a UK maternity service, European Journal of Midwifery 6 (May): 1-7.

May Update for (PGR) Researcher Development, Culture and Community

Desk set up with plant, light, note pad, mouse, keyboard and computer screen.

Check out the May e-newsletter.

All ‘monthly update for researcher development, culture and community’ e-newsletters are available in a dedicated content area on the Doctoral College Researcher Development Programme Brightspace unit.

If you have any questions about the e-newsletter or would like to feature content, please contact Natalie [Doctoral College Programme Manager].

BU PhD student publishes in The Conversation

Congratulations the Abier Hamidi, PhD student in the Faculty of Health & Social Sciences (FHSS) whose PhD work was published in The Conversation this week (24 April) under the title Social media now trumps traditional family networks in Libya – my Facebook survey reached 446,000 women.  Her piece in The Conversation on the recruitment of female participants for a PhD study in a rather patriarchal society brings together issues of anonymity, gender, and wider social culture.

This is Abier’s PhD research is supervised by Dr. Pramod Regmi, Senior Lecturer in International Health and the Global Engagement Lead in the Department of Nursing Sciences, and Prof. Edwin van Teijlingen in the Centre for Midwifery, Maternal & Perinatal Health (CMMPH).

Congratulations!

Prof. Edwin van Teijlingen