Category / BU2025

New research paper published by Professor Dimitrios Buhalis in Journal of Advertising 

New research paper published by Professor Dimitrios Buhalis in Journal of Advertising 

Ali Selcuk Can, Yuksel Ekinci, Giampaolo Viglia & Dimitrios Buhalis (2020):
Stronger Together? Tourists’ Behavioral Responses to Joint Brand Advertising,
Journal of Advertising https://doi.org/10.1080/00913367.2020.1809574

free eprints https://www.tandfonline.com/eprint/76JWSAAMIBF3ZHQXFEHT/full?target=10.1080/00913367.2020.1809574

 

Abstract 

Drawing on collaboration theory, this research investigates the effect of joint versus single brand advertising on tourists’ behavioral responses with two experiments. Study 1 employs a field experiment to examine the effect of joint brand advertising on tourists’ actual information search behavior. Study 2 uses a laboratory experiment to investigate the effect of joint brand advertising on tourists’ intention to visit a destination and measures whether this relationship is mediated by product interest. Study 1 suggests that, compared to single brand advertising, joint brand advertising increases tourists’ search behavior. Study 2 shows that joint brand advertising stimulates product interest, which in turn increases tourists’ intention to visit. The mediating role of product interest disappears when a destination brand forms a partnership with a lesser-reputed travel intermediary brand. The research provides implications for theory development in the area of tourism advertising, while also identifying best practices for advertisers on how to optimize the effectiveness of their campaigns.

 

Deadline approaching: Call for Deputy Chair of the Research Impact Funding Panel

The Research Impact Funding Panel is responsible on behalf of the Research Performance and Management Committee for providing internal funding and support to aid the development of research impact at BU.  This will ensure a pipeline of case studies for REF 2021 and beyond. It is responsible for assessing and determining priority areas for impact support and investment.

We are seeking expressions of interest (EoIs) for the Deputy Chair of the Research Impact Funding Panel. Deputy Chairs should be members of the Professoriate (Associate Professors).

EoIs for the Deputy Chair role will be reviewed against selection criterion which includes knowledge and experience of research impact, experience of chairing meetings and plans for leading the impact agenda across the university.

EoIs should consist of a CV and short case (maximum length of one page) outlining suitability for the role. These should be submitted to the Research Impact panel mailbox by the deadline of 5pm on 1 September 2020.

Full details are available on the Staff Intranet: https://staffintranet.bournemouth.ac.uk/news/news/thismonth/researchimpactfundingpanelcallfordeputychair.php

Research Impact Funding Panel – call for Deputy Chair

The Research Impact Funding Panel is responsible on behalf of the Research Performance and Management Committee for providing internal funding and support to aid the development of research impact at BU.  This will ensure a pipeline of case studies for REF 2021 and beyond. It is responsible for assessing and determining priority areas for impact support and investment.

We are seeking expressions of interest (EoIs) for the Deputy Chair of the Research Impact Funding Panel. Deputy Chairs should be members of the Professoriate (Associate Professors).

EoIs for the Deputy Chair role will be reviewed against selection criterion which includes knowledge and experience of research impact, experience of chairing meetings and plans for leading the impact agenda across the university.

EoIs should consist of a CV and short case (maximum length of one page) outlining suitability for the role. These should be submitted to the Research Impact panel mailbox by the deadline of 5pm on 1 September 2020.

Full details are available on the Staff Intranet: https://staffintranet.bournemouth.ac.uk/news/news/thismonth/researchimpactfundingpanelcallfordeputychair.php

Research Impact Funding Panel – call for Deputy Chair

The Research Impact Funding Panel is responsible on behalf of the Research Performance and Management Committee for providing internal funding and support to aid the development of research impact at BU.  This will ensure a pipeline of case studies for REF 2021 and beyond. It is responsible for assessing and determining priority areas for impact support and investment.

We are seeking expressions of interest (EoIs) for the Deputy Chair of the Research Impact Funding Panel. Deputy Chairs should be members of the Professoriate (Associate Professors).

EoIs for the Deputy Chair role will be reviewed against selection criterion which includes knowledge and experience of research impact, experience of chairing meetings and plans for leading the impact agenda across the university.

EoIs should consist of a CV and short case (maximum length of one page) outlining suitability for the role. These should be submitted to the Research Impact panel mailbox by the deadline of 5pm on 1 September 2020.

Full details are available on the Staff Intranet: https://staffintranet.bournemouth.ac.uk/news/news/thismonth/researchimpactfundingpanelcallfordeputychair.php

Health and Science Mis/Disinformation Thematic Issue, with a Covid-19 Flavour

The top-tier open-access journal, Media and Communication, has released a timely bumper thematic issue on heath and science controversies in the digital world, edited by Associate Professor An Nguyen of BU and Dr Daniel Catalan of University Carlos III of Madrid.

In addition to nine full research articles covering a range of health and science controversies (e.g. anti-vaccine movements, climate change denial, Flat Earth doctrine, anti-5G vandalism, nanotechnology, green energy), the issue features ten rapid-response commentaries on the Covid-19 infodemic from Africa, China, Japan, Vietnam, Italy, Spain, Germany and the US.

“Digital media, especially online social networks, open a vast array of avenues for lay people to engage with news, information and debates about important science and health issues,” said Dr Nguyen.

“But, as the Covid-19 infodemic shows, they have also become a fertile land for various stakeholders to spread misinformation and disinformation, stimulate uncivil discussions and engender ill-informed, dangerous public health and science decisions.” 

(more…)

Supporting the Global Society Restart Tourism

Supporting the Global Society Restart Tourism

Academia is not just about teaching students or writing papers. It is about engaging with the widest range of stakeholders, creating and disseminating knowledge and create solutions for the global society. It is all about RELEVANCE and IMPACT, especially at the time of CRISIS. JOIN US ON THESE WEBINARS in the next few days where ever you are and engage in the conversations towards #RestartTourism #ReigniteTourism

GREECE Thursday 18 June 14:15 LondonTime / 16:15 Greek EMEA.gr time IN GREEK

Η πανδημία του COVID-19 και ο ελληνικός τουρισμός

Dimitris Basiliou, Michalis Toanoglou, Dimitrios Buhalis

BRAZIL Thursday 18 June 16:00 Brazil time / 20:00 London time BRAZIL on LiveTur DATASHOW BRASIL IN PORTUGUESE

Impactos do uso das tecnologias de informação na atividade turística durante e pós pandemia

Professor Dimitrios Buhalis with Dr. Luiz Mendes Filho and Dr. Alexandre Augusto Biz

IRAN Sunday 21 June London time 18:30 pm – 20:30pm / Tehran, Iran 10:00pm – 12:00am (GMT+430)

Mohammad Shirkavand discussion – Connecting Cultures & Preserving Heritage: Create Future by Connecting Minds

Professor Dimitrios Buhalis to talk about ”How eTourism could help the industry to survive after the crisis

NEW ZEALAND Wednesday 24th June 21:30-22:30 London Time / Thursday June 25th, 8.30-9.30AM NZ time

Professor Dimitrios Buhalis Smart Tourism in the New Era of Tourism

Te Herenga Waka—Victoria University of Wellington, Wellington School of Business and Government | Ōrauariki

Recipient of the VC Fusion Prize 2019 publishes in top Events journal

Events Management graduate Sabine Töppig, who received the VC Fusion Prize in 2019, has just seen a paper based on her dissertation published by the International Journal of Event & Festival Management. The IJEFM, an Elsevier Journal, is one of the two top events management journals (Scopus CiteScore 2018 – 1.73; Scopus CiteScore Tracker 2019 (updated monthly) – 2.14).

The paper, jointly authored with her supervisor Dr. Miguel Moital, explored the techniques, outputs, and outcomes of circulation management at exhibitions. For those who are unable to access the full published paper, a word version is deposited here.

Commenting on the process leading to the publication of the paper, Sabine said:

“It was great to continue working with with Miguel beyond the submission of my dissertation, to adapt it to journal standards, carry out additional research and examine circulation management at exhibitions in even greater detail. Collaborating with him helped me refine my academic style, broaden my horizons in terms of research methods, and navigate the peer-review process which requires a lot of expertise and flexibility to meet reviewers’ demands. It was also valuable to gain an understanding of the academic publishing system by experiencing it firsthand.”

From a personal perspective, Sabine said:

“It is an amazing feeling to see this paper published. For me, it represents the journey I have been on and how much I’ve learnt about both academia and events during my time at BU. I am pleased to be able to share my excitement for the exhibition industry with others, who can hopefully use this paper to complement their knowledge and learning. Knowing that this paper may be cited in the future or used by practitioners to inform their circulation management decisions feels surreal but incredibly fulfilling.”

Commenting on the achievement, Dr. Miguel Moital said:

“I am immensely proud of Sabine’s achievement.  Sabine did a great piece of research for her dissertation and when challenged to work with me on turning the dissertation in to a paper, she did not hesitate. She diligently navigated the steps and challenges that come with submitting and revising a paper. It has been a pleasure working with her. Congratulations, Sabine!”

Dr. Carly Stewart, Head of Department, said:

“The entire team at the department of Sport & Events Management is delighted at the news that Sabine’s paper has been published in such a high standard journal. Concluding her brilliant academic journey at BU by publishing in such high quality journal for our field is a credit to Sabine’s determination and intellectual capability. On behalf of the department, I would like to congratulate Sabine for her achievement.”

 

Publishing the article follows from two other activities related to the dissemination of her dissertation research:

Presenting a paper at the annual International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT) , in Chios, Greece.

Presenting my dissertation research at an international conference

Delivery of a guest lecture to MSc events Students:

VC Fusion Prize winner delivers guest lecture to MSc Events students

Sabine received the Fusion Prize from BU’s VC Professor John Vinney at the 2019’s graduation ceremony:

Tourism Review Journal is raised to Q1 in SCIMAGO Journal Rankings

Tourism Review Journal is raised to Q1 in SCIMAGO Journal Rankings
Tourism Review Journal, the most established Journal in tourism on its 75th Volume,
edited by Professor Dimitrios Buhalis is raised to Q1 in SCIMAGO Journal Rankings for
Business, Management and Accounting
Tourism, Leisure and Hospitality Management
Social Sciences
Geography, Planning and Development
The latest Scimago Journal Ranks (SJRs) are out for first quarter of 2019
https://www.scimagojr.com/journalsearch.php?q=21100248909&tip=sid&clean=0
 
Journals have been ranked according to their SJR and divided into four equal groups, four quartiles.
Q1 comprises the quarter of the journals with the highest values.
 
Tourism Review https://www.emeraldgrouppublishing.com/journal/tr