Developing organisational strategy in uncertain competitive conditions can be problematic. Dr John Oliver’s (FMC) research into media management tools and scenario planning provides an insight into the problems faced by firms operating in dynamic markets and has been used to create a number of instrument impacts of international reach and significance.
James Gater,a former partner at Bell Pottinger, one of the world’s leading communication consultancies and now a partner at Special Projects Partners Ltd, commented that “The ideas presented in Dr Oliver’s research into ‘Media Management Tools’ used by business executives and his follow-up research into Scenario Planning was used to good effect. Indeed, we developed a Senior Communicators’ Development Programme in which he personally briefed senior Middle Eastern clients. Of particular note, I personally conducted scenario planning exercises, based directly Dr Oliver’s approach, with a diverse range of clients helping them see how their communications functions may need to adapt to future strategic challenges. These have included several government organisations (in South Africa, Kuwait, Saudi Arabia and the UAE), a political party in Pakistan and an agribusiness in Liberia amongst others”.
Dr Oliver leads the Advances in Media Management research group, a cross faculty cluster that seeks to advance knowledge and create economic and societal impact.