#TalkBU is a monthly lunchtime seminar on Talbot Campus, open to all students and staff at Bournemouth University and free to attend. Come along to learn, discuss and engage in a 20-30 minute presentation by an academic or guest speaker talking about their research and findings, with a Q&A to finish.
Social media has created a different dimension of consumers for luxury products in particular. That being, the aspirational consumer’s desires for luxury derive from content produced on social media. Often, despite their strong yearning for luxury goods, due to economic reasons, aspirational consumers are unable to frequently purchase luxury. Social media provides an avenue for aspirational consumers to conspicuously consume without the need to purchase, enabling them to use luxury brands to create value amongst themselves.
In this #TalkBU session, Dr Elvira Bolat will examine the influence that social media has on the consumption of luxury products by introducing the Henry family: Hailey, Harriet, Hollie, Hannah, and Hilary.
When: Thursday 16 November at 1pm – 2pm
Where: Room FG04, Ground Floor in the Fusion Building
Register here to attend
Click here to find out more about our future and previous #TalkBU events.
Two new BU midwifery publications
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First publication FHSS postgraduate student Anjana Paudyal
MSCA Staff Exchanges 2024 Call – internal deadline
BU Professor has been invited to a series of plenary and invited lectures.
An Interview of BU-lead EU H2020 FIRST project published in “Horizon”, the EU Research & Innovation Magazine
Update on Horizon Europe Guarantee