Tagged / marketing

Photo of the Week: Protest Art for Social Change

Protest Art for Social Change

This week’s photo of the week was taken by Dr Anastasia Veneti and shows how protests and social movements can transform spaces into a form of art.  Our Photo of the Week series features photo entries from our annual Research Photography Competition taken by BU academics, students and professional staff, which gives a glimpse into some of the fantastic research undertaken across the BU community.

From the squares of Athens and Istanbul to the streets of New York and Cairo, social movements have been rising during the 21st century. Contrary to public perceptions of urban protest camps as arenas of violence and confrontation, this research at the 2014 Hong Kong Umbrella Movement indicated that protest camps can transform the city into an open space of massive arts participation. Thousands of protesters, citizens and tourists participated in collaborative arts projects that communicated universal values related to freedom, equality and democracy. The research team suggest that, in an increasingly turbulent world, peaceful and collective protest art has the capacity to empower, unify and motivate people.

Dr Anastasia Veneti is a Senior Lecturer in Marketing Communications at Bournemouth University. For more information about this research, please contact Anastasia here.

Researchers involved: Dr Georgios Patsiaouras (School of Business, University of Leicester), Dr Anastasia Veneti (Faculty of Media and Communication, Bournemouth University), Dr William Green (School of Business, University of Leicester).

The research project was recently published online at the prestigious journal, “Marketing Theory” in August 2017:

Patsiaouras, G., Veneti, A., and Green, W., (2017) Marketing, art and voices of dissent: promotional methods of protest art by the 2014 Hong Kong’s Umbrella Movement. Marketing Theory. Online first: http://journals.sagepub.com/doi/abs/10.1177/1470593117724609

*LAST CHANCE TO BOOK* Let’s talk about the Henry’s…

#TalkBU is a monthly lunchtime seminar on Talbot Campus, open to all students and staff at Bournemouth University and free to attend. Come along to learn, discuss and engage in a 20-30 minute presentation by an academic or guest speaker talking about their research and findings, with a Q&A to finish. 


Social media has created a different dimension of consumers for luxury products in particular. That being, the aspirational consumer’s desires for luxury derive from content produced on social media. Often, despite their strong yearning for luxury goods, due to economic reasons, aspirational consumers are unable to frequently purchase luxury. Social media provides an avenue for aspirational consumers to conspicuously consume without the need to purchase, enabling them to use luxury brands to create value amongst themselves.

In this #TalkBU session, Dr Elvira Bolat will examine the influence that social media has on the consumption of luxury products by introducing the Henry family: Hailey, Harriet, Hollie, Hannah, and Hilary.

When: Thursday 16 November at 1pm – 2pm

Where: Room FG04, Ground Floor in the Fusion Building

Register here to attend

Click here to find out more about our future and previous #TalkBU events.

Keynote Speaker at BAM Marketing and Retail SIG Event on Sustainability and Ethical Consumption

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Professor Juliet Memery was a keynote speaker last week at a British Academy of Management Event held at the Surrey Business School, University of Surrey. The event on Sustainability and Ethical Consumption was hosted by the BAM Marketing and Retail Special Interest Group and brought together academics and practitioners to discuss research in the area. The event aimed to make an assessment of sustainability and ethical consumption research by looking back at its original purpose, how it has developed, where it is now, and what it could or should develop into, so providing food for thought for future research in the area. The day was well attended with over 30 presentations being made and a lot of insightful discussions were held.

The event is tied to a special issue of ‘Management Decision’, a peer reviewed journal published by Emerald, on Sustainability and Ethical Consumption which will be edited by the co-organisers and keynote speakers. Details of the special issue will be advertised in the near future, and submissions are invited from researchers in the area.

Psychology & Marketing Publication co-authored by Miguel Moital, PhD

Congratulations to Miguel Moital from the Department of Events & Leisure, Faculty of Management, on his new publication which appears in the latest issue of Psychology & Marketing. The paper, entitled “Segmenting the Business Traveler Based on Emotions, Satisfaction, and Behavioral Intention” is the result of a collaboration with Angel Millan and Maria Luisa Fanjul from Spain. The study demonstrates that the relationship between emotions and satisfaction is not unidirectional as far as business tourism is concerned. For two of the four segments, the valence of emotions translated into an opposite level of satisfaction/intention.

Miguel Moital, PhD

Screenshot of Psychology & Marketing Article

 

Full reference

Campos, A. M, Fanjul, M. L., and Moital, M., 2016. Segmenting the business traveler based on emotions, satisfaction and behavioral intention, Psychology & Marketing, 33(2), 82-93

 

 

 

This is your official invitation to the launch of Destination FeelGood!

Why you should join Destination FeelGood:

By joining us you’ll be a part of a unique network of businesses, working together to explore the potential of health & Wellbeing tourism.

We have three ideas cafés, which will run between 4pm-6pm on the dates:

  • 21st October 2014– Marketing & Product Opportunities in Health & Wellbeing Tourism
  • 20th November 2014– Food Innovation & Legislation
  • 24th February 2015– Healthy Staff, Healthy Profit

Each Ideas Cafés will be held in the Executive Business Centre, 89 Holdenhurst Road, Bournemouth, BH8 8EB.

If you would like to attend this event, please click here.

We very much look forward to seeing you there!

BU’s Dr. Julie Robson chosen as an Outstanding Author Contribution Award Winner at the Literati Network Awards for Excellence

The Business School’s Dr. Julie Robson’s chapter entitled “A Conceptual Framework for Classifying and Understanding Relationship Marketing Within Schools” published in “Advances in Educational Administration” has been chosen as an Outstanding Author Contribution Award Winner at the Literati Network Awards for Excellence 2013. The chapter was co-authored by Sophie Yang from Coventry University.

These awards are given annually for each of the academic journals published by Emerald Group Publishing, and the winners are chosen by each journal’s Editorial Team. Dr. Julie Robson’s paper has been selected as it was one of the most impressive pieces of work the editor has seen throughout 2012.

The 2013 winners will shortly be added to www.emeraldinsight.com/literati and the paper made freely available.

Dr. Robson is Head of the Department of Strategy and Marketing at BU’s Business School.

Congratulations to Julie for writing for an Emerald book series and on her award success.

Do you have an interest in internal marketing?

Within the Entrepreneurship and Economic Growth BU research theme we have recently formed a small group looking at internal marketing.

Internal marketing is essentially inward facing marketing that engages with employees rather than external audiences such as customers. It is about treating staff as internal customers so that they understand and contribute to the vision and goals of the firm. Internal marketing is two-way communication process that can increase staff motivation, improve customer service and contribute the overall success of a firm. Internal marketing can also help with improving communication in all parts of the organisation and so improving overall brand values and resultant communication externally. Naturally, this theme involves the business disciplines of Marketing and HR, but we are also interested to hear from anyone who has an interest or expertise in this area who would like to get involved with this group.

If you are interested in joining this group or learning more about our plans then feel free to contact any of the group members: Julie Robson, Yasmin Sekhon, Lois Farquharson and Fabian Homberg.