Tagged / IHPRC

IHPRC celebrates 5th birthday

The International History of Public Relations Conference (IHPRC) celebrated its fifth birthday on the first day of the 2014 conference on Wednesday, July 2.

The conference chair, Prof Tom Watson, was joined in cutting the celebration cake by Prof Don Wright (BostonUniversity), Associate Professor Meg Lamme (UniversityofAlabama) and Associate Professor Natalia Rodriguez Salcedo (UniversityofNavarra), who were members of an advisory panel consulted on the establishment of the conference in 2009.

 The conference, which was opened by the Dean of The Media School, Stephen Jukes, has been attended by delegates from more than 12 countries. Some 33 papers and a Keynote Panel have been presented.

More than 150 papers have been offered by delegates from 30 countries in the past five years. The conference has established the field of PR history and spurred a big growth in journal and book publishing, with two more books launched at the 2014 conference.

 Planning is already beginning for the 2015 conference to be held on July 7-8.

(L-R) Prof Don Wright, Prof Tom Watson, Assoc Prof Meg Lamme & Assoc Prof Natalia Rodriguez Salcedo

 

“Six-hit” for PR History

Collating and editing six books on the history of public relations is one of the main projects being undertaken by Professor Tom Watson of the Media School during his FIF-supported study leave.

The books will be the first-ever study of PR’s history outside North America. Collectively the series is entitled “National Developments in the Development of Public Relations: Other Voices” and is being published by Palgrave in its new Pivot model.

The first book, Asian Perspectives in the Development of Public Relations: Other Voices, is now in production and will be published in May. It will be followed by Eastern Europe and Russia (being edited), Middle East & Africa, Latin America & Caribbean, Western Europe and a final book of essays on the theorisation of public relations history.

“In public relations literature for several decades, it was assumed that PR was an American invention,” Prof Watson said. “And American scholars nationalistically purveyed that world view. Since the start of the International History of Public Relations Conference at BU in 2010, it was evident that PR and informational/promotional communications have many sources which depend on social, political and cultural influences.

“This series will shift the historiography of PR and related methods of communication away from the US to the ‘other voices’ of the series title. It is an important development that keeps BU as a world leader in PR and media/communication history research, alongside the work of the Centre for Media History.”

Prof Watson says publication of the series should be complete by mid-2015. Each Pivot volume is up to 50,000 words and is published by Palgrave in e-book and print-on-demand formats. The publisher undertakes to publish each book within three months of its submission.