Tagged / Keith Parry

Conversation article – Women’s football: record crowds and soaring popularity – here’s how to keep it that way

Dr Keith Parry writes for The Conversation about the increasing popularity of women’s football and how to ensure gains in women’s sport are not lost…

Women’s football: record crowds and soaring popularity – here’s how to keep it this way

Keith Parry, Bournemouth University

On Boxing Day 1920, a sell-out crowd of 53,000 watched a women’s football match at Liverpool’s Goodison Park, with others waiting outside. With more than 900,000 women working in munitions factories during the first world war, many factories set up women’s football teams to keep the new female workers healthy and safely occupied. At the time, women seemed to be breaking barriers in sport and society.

But it would be almost 100 years before similar numbers of spectators were seen again at women’s sports matches, and in 2022 crowds are now breaking world records. In March, for example, 91,553 people watched Barcelona play Real Madrid in the UEFA Women’s Champions League – the highest attended women’s football match of all time.

The reason why it took so long to get here is that after the first world war progress for women slowed, and even went backwards. By 1921 there were 150 women’s football teams, often playing to large crowds. But on December 5 1921, the English Football Association’s consultative committee effectively banned women’s football citing a threat to women’s health as medical experts claimed football could damage women’s ability to have children. This decision had worldwide implications and was typical of attitudes towards women’s sport for many decades.

Women’s professional sport is now seeing dramatic changes. England will host the 2022 Women’s Euros later this year, and tickets for the final sold out in less than an hour. There is clear demand from fans and not just for women’s football, but other professional women’s sports.

In 2021, 267,000 people attended the women’s matches in English cricket’s new domestic competition, The Hundred, making it the best attended women’s cricket event ever. A year before, another cricketing record was set with 86,174 spectators at the Women’s T20 World Cup final between Australia and India at the Melbourne Cricket Ground. Record crowds for professional women’s matches have also been seen recently in rugby union.

There is increasing investment in women’s sport and a rising number of professional athletic contracts for women. Clubs and organisations are finding that if people know about women’s sport they will attend games and watch it on television.

TV coverage is vital

In a sign that the times really may be changing, the current minister for sport, Nigel Huddleston, and the home secretary, Priti Patel, announced that they are minded to add the (FIFA) Women’s World Cup and the Women’s Euros (UEFA European Women’s Football Championship) to the list of protected sports events. Set out in the 1990s, these are the “crown jewels” of English sport, deemed to be of national importance when it comes to television coverage. The list has not included any women’s events until now, and the proposed change is crucial to keep women’s sport visible for as large an audience as possible.

Football has also seen considerable growth in participation. In 2020, 3.4 million women and girls played football in England and the world governing body FIFA aims to have 60 million playing by 2026.

The wider picture is perhaps less rosy. There are 516,600 more inactive women than men in England. Girls are less active than boys, even though their activity levels increased comparatively during the early stages of the COVID-19 pandemic.

Nonetheless, this pandemic-related increase also points to positive changes. During the lockdowns, there was a shift away from traditional team sports to fitness classes and walking, which have traditionally appealed more to women and girls. In a similar way Sport England’s This Girl Can campaign, which was relaunched in January 2020, aimed to break conventional ideas that physical activity and sport are unsuitable for women. Sport England’s evaluation states that 2.8 million women were more active due to the overall campaign.

With traditional masculine ideals slowly being replaced across society, these changes can also be seen in sport. Sport is also becoming more inclusive for minorities.

And, as happened around 100 years ago, women’s rights and equality in society and workplaces are improving. The #MeToo movement has brought sexual harassment to the forefront of public awareness and is gradually shifting workplace culture.

Threats ahead

However, this is not time for complacency. The pandemic has affected women more than men and in different ways, slowing progress. Greater domestic responsibilities impacted on women’s free time more than men, reducing time for physical activity. Similarly, funding cuts in sport may threaten the gains that have been made in women’s sport. And many males continue to hold unfounded, stereotypical views such as women in sport being more emotional than men.

Recently, my colleagues and I mapped out five actions needed to make sure that recent gains for women’s sport are not lost, see below. With changes in society, widespread support for gender equality, and the current popularity of women’s sport, now is the time to act on these changes to ensure that it is not another 100 years before we see the recent attendance records broken. Gender equality is a societal goal and it should be in sport too.

Roadmap for the success of women’s sportThe Conversation

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Keith Parry, Deputy Head Of Department in Department of Sport & Event Management, Bournemouth University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Conversation article: How the sports world is still stacked against top women

Dr Keith Parry writes for The Conversation about the disparity in pay and opportunities between male and female sport…

How the sports world is still stacked against top women

Keith Parry, Bournemouth University

The Welsh Rugby Union (WRU) recently awarded full-time professional contracts to 12 women players. However, the value of the contracts has not been revealed and the 12 contracts are not enough to make up a full rugby union team, let alone a squad.

These contracts are still unusual and top sportswomen continue to face more funding issues than men at the same level. Contracts offered to top women athletes are often short term, covering the weeks of a sporting competition, or part-time, and, until recently, lacking maternity leave. Women’s teams frequently face poor pitches, lower wages/prize money, and inferior conditions compared to men.

Sport has been (and largely still is) governed by male, hypermasculine former athletes. One theory argues that these managers of sport make decisions that benefit themselves and (white, heterosexual, middle/upper-class) males. As a result, women’s sport has, at many times, been misunderstood and treated poorly.

History of discrimination

Women’s sport is getting more backing, but this comes against a long history of discrimination. Last year’s Women’s FA Cup Final took place 100 years after the Football Association banned women’s football in Football League grounds. This ban fed into historic hostility towards women playing sport.

That has not gone away completely. The International Amateur Boxing Association (AIBA) stoked controversy with its views shortly after women’s boxing was accepted as an Olympic sport. AIBA suggested that women boxers should wear skirts when they competed to help them stand out from the men’s competitions.

While 22-year-old Ema Klinec from Slovenia, the current World Champion, is one to watch for the women’s ski jumping at the Winter Olympics this year, women were excluded from this sport for years. As recently as 2008, the International Olympic Committee cited the “technical merit” of women’s ski jumping as justification for its exclusion. Another reason was also the misguided belief by the governing body that ski jumping would damage women’s reproductive health. Following international pressure and unsuccessful court cases, it was finally accepted in 2011 and appeared for the first time at Sochi 2014.

This type of view has heavily influenced the way women’s sport is treated and its funding and resourcing.

Equal pay

Just over 50 years ago, Billie Jean King and eight other professional tennis players launched their own tennis tour to ensure that they were paid and treated on a par with men’s tennis players. Yet it was not until 2006 that the last Grand Slam tennis tournament, Wimbledon, agreed to pay equal prize money to men and women. The men’s World Number 1 tennis player, Novak Djokovic argued in 2016 that men should earn more than women players.

Even when women’s teams have successes, they are frequently paid significantly less than men. The US Women’s national soccer team filed a wage discrimination act (and later a gender discrimination lawsuit) against the governing body of their sport. Despite winning World Cups and generating more income than the men’s team, they were paid a quarter of what the men’s team earned prior to their legal action.

There are signs that change is coming. The Welsh national football association has recently pledged to introduce equal pay for its men’s and women’s teams by 2026. They have joined a growing number of national associations to have equal pay agreements for their men’s and women’s teams.

In cricket, The Hundred was the first professional tournament that put women’s and men’s teams on an equal footing, with women’s matches played on the same grounds as the men’s. Attendances for the women’s matches was higher than for previous tournaments.

Increased attendance show that when women’s sport is marketed suitably, spectators see greater value in it and are more likely to attend.

At the Winter Olympics, the inclusion of sports such as mixed team ski jumping and women’s monobob mean that there are not only more events for women but also greater opportunities for sponsorship. At the 2020 Tokyo Games, sponsorship of women athletes grew. Sponsors increasingly see value in backing women athletes.

The FA and Professional Footballers’ Association have finally agreed to include maternity and long-term sickness cover in the contract of women footballers. At the same time, the Women’s World Cup and European Championship are likely to be recognised as
two of the protected sports events made available to free-to-air broadcasters.

Progress has been made in women’s sport but until the attitudes of those running sport change, top sportswomen will continue to face more obstacles than men.The Conversation

Keith Parry, Deputy Head Of Department in Department of Sport & Event Management, Bournemouth University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Conversation article – what Djokovic row means for unvaccinated elite athletes

Dr Keith Parry answers some of the most pressing questions about what tennis star Novak Djokovic’s deportation from Australia means for unvaccinated athletes in this article for The Conversation

‘We’re entering unprecedented territory’: sports expert Q&A on what Djokovic row means for unvaccinated elite athletes

Keith Parry, Bournemouth University

Tennis star Novak Djokovic is out of the Australian Open after the country’s immigration minister, Alex Hawke, cancelled his visa “on the basis that it was in the public interest to do so”. This follows an earlier quashing of the original decision by Border Force officials to cancel the Serbian player’s visa when he arrived in Australia because he didn’t have a COVID vaccination. Djokovic’s lawyers headed to court to seek an injunction against his deportation, which has now been dismissed.

Djokovic was seeking a tenth title at the event, as well as the world record for men’s Grand Slam wins. At the age of 34, it this makes it harder for him to now be able to fulfil his potential on the court before he retires.

At a time when multiple countries have been introducing restrictions on unvaccinated people, it raises questions about whether other sports stars will run into similar issues. We asked sports management expert Keith Parry about what the visa struggle might mean for sports stars and teams around the world.

Will Djokovic’s visa saga have implications for other sports in Australia?

Yes it will. Now they’ve set the precedent, I think we could see other players fall foul of this system when entering Australia. Clearly the federal government do not want unvaccinated players coming into Australia so it will deter some (unless they agree to isolate for two weeks).

Are significant numbers of sports stars unvaccinated?

In the US the public know if players are unvaccinated because of regulations there. For example the National Basketball Association has released a list of unvaccinated players. There’s no requirement to name players in the UK, but there’s been coverage about Premier League footballers not being vaccinated.

What are other teams likely to do to avoid trouble?

Liverpool FC manager Jürgen Klopp has said that he won’t sign an unvaccinated player. So there’s an implication for players’ livelihoods. Players who are unvaccinated may have limited choice not just in terms of where they can go and travel, but also in terms of the clubs that are prepared to sign them. So we’re entering unprecedented territory now. Other managers may follow Klopp’s lead.

Some managers will see the Djokovic decision as further evidence of the challenge that unvaccinated players pose to clubs. Another challenge for sport managers may be sponsors and partners, who may exert influence on athletes or teams if they have strong views on vaccinations. We see many sponsors end relationships with teams or players if they feel it is bad for their image.

Teams and organisations will also now think carefully about where they play or host matches. Teams will pay even closer attention to the regulations in countries and ensure that they have sufficient time to meet the requirements for isolation or bubbles. Countries that have stricter rules may look less appealing in the future.

Will sports stars worry about their statements on vaccines making a difference to them playing?

Players are very affluent. They’re young and feel indestructible. But they may think twice now about what they say on social media about vaccines. It will be interesting to see how athletes who refuse to be vaccinated are viewed. Will it tarnish Djokovic’s image or, as is often the case, will he be forgiven and the episode written out of his story?

Which countries with upcoming tournaments could be an issue in future?

In Europe, Italy and Germany have vaccine mandates and so tournaments there, or European club competition matches in these countries, may present challenges. France just relaxed its travel rules but unvaccinated players are still required to isolate for ten days. This may be an issue for the Six Nations rugby tournament this spring.

Different state rules around the US may be a challenge for athletes. Kyrie Irving of the Brooklyn Nets, for instance, cannot play in New York because of its regulations, but he can play in the team’s away matches in most other states.

Is this a sign that sports stars can’t always get around the rules?

In the past, organisations like international football association FIFA and the International Olympic Committee have operated outside of borders and outside of the rules. Often no one holds them accountable. Clearly these celebrities do expect to have preferential treatment. So this visa wrangle may be a bit of a shock.

Ordinary people have to go through immigration, fill in forms ourselves and follow the rules. But when you’re idolised by millions around the world, it’s very difficult to think that the rules apply to you. Sports heroes have crossed over into the realm of celebrity but there’s a need for athletes to uphold society’s values.The Conversation

Keith Parry, Deputy Head Of Department in Department of Sport & Event Management, Bournemouth University

This article is republished from The Conversation under a Creative Commons license. Read the original article.