Congratulations to Miguel Moital from the Department of Events & Leisure, Faculty of Management, on his new publication which appears in the latest issue of Psychology & Marketing. The paper, entitled “Segmenting the Business Traveler Based on Emotions, Satisfaction, and Behavioral Intention” is the result of a collaboration with Angel Millan and Maria Luisa Fanjul from Spain. The study demonstrates that the relationship between emotions and satisfaction is not unidirectional as far as business tourism is concerned. For two of the four segments, the valence of emotions translated into an opposite level of satisfaction/intention.
Screenshot of Psychology & Marketing Article
Full reference
Campos, A. M, Fanjul, M. L., and Moital, M., 2016. Segmenting the business traveler based on emotions, satisfaction and behavioral intention, Psychology & Marketing, 33(2), 82-93
Two new BU midwifery publications
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The Year in Research 2024
First publication FHSS postgraduate student Anjana Paudyal
MSCA Staff Exchanges 2024 Call – internal deadline
BU Professor has been invited to a series of plenary and invited lectures.
An Interview of BU-lead EU H2020 FIRST project published in “Horizon”, the EU Research & Innovation Magazine
Update on Horizon Europe Guarantee