The future of YouTube is focus of a new co-created paper by Dr John Oliver (FMC) and Emma Parrett, Strategic Partnerships Director at OMD UK. Published in the US based journal, Business Horizons, the paper presents theoretical and empirical findings on how Scenario Planning was used to enable media executives to strategize and prepare YouTube for multiple futures, with multiple strategies.
The paper combines imaginative and systematic thinking in a way that provides a unique insight into future media environments and how YouTube could compete in each scenario.
Dr Oliver commented that “this co-created paper illustrates the benefits of academics working with industry professionals to create knowledge and impact with multiple stakeholders”.
The full article can accessed from: https://authors.elsevier.com/a/1Wbaj1lnoC6sq
Two new BU midwifery publications
New publications Dr. Pramod Regmi
The Year in Research 2024
First publication FHSS postgraduate student Anjana Paudyal
MSCA Staff Exchanges 2024 Call – internal deadline
BU Professor has been invited to a series of plenary and invited lectures.
An Interview of BU-lead EU H2020 FIRST project published in “Horizon”, the EU Research & Innovation Magazine
Update on Horizon Europe Guarantee