BU Research Blog

In his recent article published in The Conversation, Prof. John Oliver provides a provocative thought piece that describes the current market dynamics of subscription-video-on-demand (SVOD) streaming firms and an outlook on the industry’s future direction.

He notes that the industry is currently characterized by an oversupply of service providers which has led to aggressive competitive pricing and a squeezing of profit margins. He goes on to conclude that the weaker players, those with less efficient operations or inferior offerings, are starting to struggle and an ‘industry shakeout’ is inevitable.

You can access the article at: https://theconversation.com/in-the-fog-of-the-video-streaming-wars-job-losses-and-business-closures-are-imminent-225829