BU Research Blog

Research on the measurement and evaluation of public relations campaigns was presented by Professor Tom Watson (Media School) at an industry event in Sydney on Tuesday.

Prof Watson was the lead speaker at the Measurement & Evaluation Briefing organised by the Public Relations Institute of Australia (PRIA) in Sydney. He focused on the latest models of communication performance management and other developments that are reported in the soon-to-be published third edition of Evaluating Public Relations which he has co-authored with Paul Noble.

“There was a full house at the PRIA Briefing and it was a great opportunity to discuss practice-led research and brief delegates about Bournemouth University, which is seen as a world player in PR research,” he said. The audience were mainly practitioners from agencies and in-house operations.

Also speaking were Prof Jim Macnamara of University of Technology Sydney and John Croll, CEO of iSentia, the largest communications analysis firm in the Asia Pacific region. It was hosted by Mike Watson, the PRIA national chair who had flown in from Melbourne especially for the briefing.

In the previous week, Prof Watson gave a public lecture at Macquarie University in Sydney on the CSR checklist which he has developed. It was attended academics and students from three universities. This was the Australian launch of the CSR checklist, which has been developed from research undertaken in the Public Relations Research Group.

(L-R) Prof Tom Watson, Mike Watson, Prof Jim Macnamara, John Croll