Kimberley Kirk-Macaulay and Dr Susan Horner are to present a paper at Eurochrie Lausanne in October 2012. The paper that is based on Kim’s final year dissertation is entitled:
‘Status seeking consumer behaviour and its impact on the hospitality consumption of young professional females’
The paper considers the research that was carried out using a long focus group to elicit ideas, raise issues, and gain a greater understanding of consumer behaviour relating to hospitality decisions and finishes by making recommendations for the hospitality sector.
‘This is a very exciting development because it starts the process of publishing outstanding student work in the hospitality field’ says Dr Susan Horner, School of Tourism.