London 2012 – BU Creative & Digital Economies Exhibition

Whilst the excitement of the London 2012 Olympics fades into the memory, many stakeholders are turning their attention to idea of ‘Legacy’.

A successful application to the BU Small Grants Scheme enabled a small team in the Media School to promote our Creative & Digital Economies Research Theme at the Olympic venue in Weymouth. Working in partnership with UK Trade & Investment, we curated an exhibition of work by leading South West based creative businesses.  This project provided a unique opportunity to associate BU with an enviable and well-respected collection of successful innovators, whilst showcasing our engagement with the Creative & Digital Economies.

The exhibition was very successful and attracted over 100 local and national Creative Industries businesses. One of the recurring themes during conversations with these companies was the need for a greater understanding of appropriate business models, and in particular, how to develop new media technologies that translate into products and services.

The exhibition undoubtedly provided a unique opportunity associate BU with a once in a life time event, but there were more tangible outputs in the form of;

  • Exploring the potential for a KTP project with Entertainment One.
  • Scoping the potential for a joint Cisco Olympic legacy project.
  • Developing a dialogue with two local authorities for them to be involved in the BU Festival of Learning next year.
  • Using the local creative business network for a grant application to the Creative Industries iNets

 

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