The Technology Strategy Board (TSB) is investing up to £1.8m in feasibility projects that address the converged nature of the digital landscape. The programme will be delivered in three parts during 2012. Projects are sought which focus on convergence in hyper-local media models, content origination tools, and analytical feedback and metrics tools.
The TSB has identified convergence as a priority in its strategy for the creative industries (seewww.innovateuk.org under Publications). This competition is a first step in the TSB’s active commitment to explore the impact that convergence is having on emerging and innovative businesses. The feasibility studies supported under this three-part programme may also develop into submissions to a follow-on competition planned for 2013.
Challenge 2 focuses on projects that will lead to true cross-platform origination of content, the collaborative generation of ideas, and new business models for content based on cross-media formats and consumption.
Challenge 2 opens on 16 July 2012 and the deadline for applications is noon 22 August 2012. Successful challenge 2 projects must begin no later than 1 November 2012.
The competition is open to small and micro companies. Projects must be led by a business working either singly or collaboratively. Academics can apply but only as a partner in a consortium. Projects can attract up to 75% public funding. The total grant for each project will not exceed £56,250 and the total project size will not
exceed £75,000. Projects should last up to 12 months.
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To apply for this competition you must first register. You can do this by going to the web page for this competition at www.innovateuk.org under Competitions. When you register you will get access to all the supporting
information you need to read before you apply, including the Guidance for Applicants and the application form.
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