BU Research Blog

Investment up to £500,000 in feasibility studies in the area of user experience (UX). The aim is to encourage new and improved ways for machines, their computing systems and people to interact.

Innovate UK is to invest up to £500,000 in feasibility studies in the area of user experience (UX). The aim is to encourage new and improved ways for machines, their computing systems and people to interact. Proposals may address technologies that contribute to these new approaches, such as sensing information about the user, or they may address technologies that help with specific types of experience, such as mobile or wearable devices. Projects must be collaborative and business-led. The competition is open only to micro, small and medium-sized enterprises, with the option to collaborate with one additional SME or research organisation/academic partner. 

Small businesses could receive up to 70% of their eligible project costs and medium-sized businesses up to 60%. 

Projects are expected to last between 3 and 12 months and to have total project costs of up to £50,000. 

The feasibility studies are part of a £1.5m Innovate UK programme to stimulate innovations in user experience (UX). This competition runs in parallel with a £1m Knowledge Transfer Partnership competition. For details, visit the competition page.

 This competition opens on 16 February 2015 and the deadline for registration is noon on 25 March 2015. The deadline for applications is noon on 1 April 2015. A briefing day (with webinar option) for potential applicants will be held in London on 18 February 2015.