BU Research Blog

Congratulations to Miguel Moital from the Department of Events & Leisure, Faculty of Management, on his new publication which appears in the latest issue of Psychology & Marketing. The paper, entitled “Segmenting the Business Traveler Based on Emotions, Satisfaction, and Behavioral Intention” is the result of a collaboration with Angel Millan and Maria Luisa Fanjul from Spain. The study demonstrates that the relationship between emotions and satisfaction is not unidirectional as far as business tourism is concerned. For two of the four segments, the valence of emotions translated into an opposite level of satisfaction/intention.

Screenshot of Psychology & Marketing Article

Full reference

Campos, A. M, Fanjul, M. L., and Moital, M., 2016. Segmenting the business traveler based on emotions, satisfaction and behavioral intention, Psychology & Marketing, 33(2), 82-93