BU Research Blog

As I was about to leave home and head to Heathrow to travel to India as part of the Bournemouth University’s Global Festival of Learning, I checked my work email one last time. There was an email inviting me to be interviewed about FOMO, but with a caveat: the interview had to take place that day or on the morning of the following day. This is because the interview was for the documentary competition #docinaday organised by the London Documentary Network.

The competition involves giving a theme to participating teams on Saturday morning, and they then have 36 hours to plan, record and edit a film of up to 6 minutes that captures the theme. The theme was fear and the team decided to focus on FOMO – Fear of Missing Out. They googled for experts in the area and came across the research blog entry reporting my 14:Live presentation on 14 March (a BU event), precisely on that topic.

Given the urgency of the request, I immediately replied that I was unable to do it in person as I was about to leave to the airport. They suggested we met at the airport (they were based in London), which I agreed as I had a 3 hour wait. During the interview, I talked about some of the findings of the research we have carried out on FOMO in events.

The team has just notified me that they were actually runners-up!

I think they have captured the essence of FOMO well, and I shall be using the film as part of my consumer experience and behaviour lecture on the topic. While it is unlikely that the film will have a large viewing, this example shows how important it is to keep feeding the Internet with information about what we do. You never know when someone needs an expert in one of your topics of expertise, and having this information readily available on the Internet may lead them to you.

Dr. Miguel Moital, Department of Events & Leisure