Intelligent Transportation Analytical Model for SMEs Coach Operators

We would like to invite you to the latest research seminar of the Centre for Games and Music Technology Research.

Speaker:             Siti Aishah Mohd Selamat

(Bournemouth University PhD student based at County Coaches UK LLP, Luton)

Title:     Intelligent Transportation Analytical Model for SMEs Coach Operators

Time: 2:00PM-3:00PM

Date: Wednesday 31st May 2017

Room: PG11, Poole House, Talbot Campus

Abstract: The transportation industry is the key economic driver of any country and also an essential component in one’s daily routine. The evolution of Intelligent Transportation Systems (ITS) in the last two decades has helped the authorities in solving underpinning traffic challenges such as curbing road congestion, road safety, road surveillance and much more.


With the advancement of technology in the 21st Century, data is increasingly collected every hour, every minute and every second causing a data explosion era. The International Data Corporation (IDC) forecast that the volume of data is expected to grow up to 50 Zettabytes globally by the year 2020. Extracting strategical information from the data can revolutionize the development of ITS, by shaping a traditional technology-driven system into a more robust ITS ecosystem.


According to Eurostat, the transportation and the storage enterprise made up of 5% of the 22.3 million of the non-financial business economy in 2012.  Despite the momentous potential benefits of big data analytics utilization, the transportation SMEs are lagging behind in their adoption efforts. In a volatile economic environment, SMEs in the transportation sector needs to be proactive in utilizing its data asset at hand to pre-empt future circumstances in order to remain competitive and relevant.


We hope to see you there.