BU Research Blog

Dr Miguel Moital, Principal Academic in Events Management within the Department of Events & Leisure, has recently returned from Brazil, where engaged in a number of activities at 5 universities.

The trip started with a visit to the Federal University of Rio Grande do Norte (UFRN), in Natal, where Miguel delivered two presentations to tourism master students and staff. The first one was research related and focused on ‘How can research centres contribute to increase academic research and publication? BU’s experience’. In the afternoon Miguel shared one of the topics he teaches at BU with a presentation about ‘Events as a strategic marketing tool for city branding’.

The next stop was Recife (Pernambuco state) where Miguel attended the ATLAS Americas and ABRATUR conferences, organised by the Pernambuco Federal University (UFPE). At the ATLAS Americas conference Miguel delivered a paper co-authored with BA Events Management graduate Giulia Calcagno on ‘Photographic triggers of engagement with event pictures on Instagram’. At the ABRATUR (International Academy for the Development of Tourism Research in Brazil) Forum, he delivered a keynote on “My internationalisation story: challenges and strategies”. As a founding member of the Academy, Miguel also participated in a strategic meeting of the Academy .

At Parana Federal University (UFPR) Miguel was a member of the panel examining a post-doc report by Dr. Osiris Marques on “The impact of the Olympic Games 2016: an analysis of the tourist profile, of the economic impact and of the quality of the tourist experience in Rio de Janeiro”.

Miguel also visited the Fluminense Federal University (UFF, Niteroi, Rio de Janeiro) and Sao Saulo University (USP), where he led a half day workshops on writing dissertations and theses, attended by tourism master students and staff. Miguel is the author of an e-book on the topic.