BU Research Blog

Dr Jason Sit has secured Erasmus+ staff mobility fund to visit IQS School of Management (Universitat Ramon Llull, Barcelona) in April 2018. Jason will share his research insights into Retail Consumer Experience and Technology with the UG and PGT marketing students at IQS. The visit will be hosted by Associate Professor Nicoletta Occhiocupo who teaches and researches in the domain of retail marketing. The visit will strengthen and expand the partnership between BU and IQS, especially in relation to the retail marketing discipline.