BU Research Blog

We are extremely delighted to host this year’s 17th Congress on Public and Nonprofit Marketing. The International Association on Public and Nonprofit Marketing (IAPNM) is a nonprofit professional society established in 2002 looking for a stable networking platform for academics and practitioners from marketing or other related disciplines who are concerned with or interested in these knowledge fields as well as in any other issue dealing with responsibility in businesses, administrations and nonprofits.

IAPNM aims to contribute to establishing an integrated, responsible and sustainable socio-economic development model worldwide. 

17th IAPNM annual congress is hosted by the BU Business School’s Department of Marketing and is taking place on 6-7 September 2018 at the Executive Business Centre.

Some of key figures to share with you about this year’s congress:

From analysis of the influencing factors that affect the Generation Z’s milk consumption habits, hand washing campaigns, food waste to motivations of businesses to engage with charities – there is so much to hear and learn about.

If you are interested in this area of research and practice or do teach related issues, do join us for this what promises to be thought-provoking and stimulating event. See the full programme in here: IAPNM 2018 programme

Follow us on Twitter: @iapnm2018 or via #iapnm2018