BU Research Blog

Following a business engagement event on Digital Strategy and Business Transformation and subsequent publications in academic and practitioner journals, Dr Oliver’s work on the strategic digital transformations of the UKs Creative Industries and media firms has been credited with shaping Ofcom’s media policy and regulation. Ofcom recently commented that his research into the how Sky Plc had managed the digital transition over the past twenty years provided them with a unique insight into Sky’s strategic approach, and it enabled them to “think differently about their ‘growth strategy’ and diversification into new markets such as broadband, fixed and mobile telephony”. Ofcom concluded that Sky had in fact contributed to increased levels of competition in those sectors.

Ofcom also confirmed that the research had helped them to consider their remit as a communications regulator and the potential areas where they could use their expertise in the future, most notably in terms of the potential future regulation of the internet.

Dr Oliver’s research – ‘Strategic Transformations in the Media’ can be found on BRIAN.