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The Communications Act 2003 requires the UK’s media regulator Ofcom to promote ‘media literacy’, although it left the term undefined. In response to the new legislation, the regulator espoused a deliberately generalised definition, but one that never became a meaningful measure of its own policy work.
This paper investigates how Ofcom managed this regulatory duty from 2003 onwards. It explores how the promotion of media literacy was progressively reduced in scope over time as its funding was incrementally withdrawn. Media literacy in 2016 may be characterised as one of the zombies of cultural policy: an instrument devoid of its original life but continuing in a limited state of animation governed by other policy priorities.
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