Student research published in the Journal of Promotional Communications- New issue out

The editorial board of the Journal of Promotional Communications (JPC) would like to announce the publication of its new issue.  Volume 6 Number 3 is now available for download at:

In this issue, we include the top six papers presented at last year’s Promotional Communications annual conference organised by the Corporate & Marketing Communications (CMC) Department in the Faculty of Media and Communication.  Papers deal with subjects that many of you will find very interesting and topical (branding politics, Trump, gender equality, neuromarketing, monetisation and public health).

The journal was launched in 2013 with the help of BU Fusion Funding and is the first open-access, peer-review journal for the study of promotional cultures and communication to publish outstanding undergraduate and postgraduate work.  More recently the journal has published issues showcasing excellent collaborative papers written by BU students and their tutors.

The journal welcomes submissions from a range of disciplinary areas, including, but not limited to advertising, cultural studies, consumer research, sociology and political communications

If you would like to get involved with the journal or edit a special issue on a topic of relevance, please contact the editors: (Janice Denegri-Knott, or Carrie Hodges,