Research undertaken by Dr Debbie Sadd in the Faculty of Management helped secure the funding for the Christmas Tree Festival. Last week it won the Best Event of the Year Award at the Association of Town and City Management Awards 2019.Through a Higher Education Innovation Fund, research was undertaken in collaboration with Bournemouth Council to develop a framework to assess the viability of major events.This framework is now being rolled out to other local and regional towns and cities. It is open source software customised to each destination.
For more information read the press release at https://www.bournemouth.ac.uk/news/2019-07-10/bu-framework-helps-win-major-award
BU research helps Bournemouth win prestigious event award
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