BU Research Blog

NEW BOOK JUST OUT : 

Gamification for Tourism

Edited by: Feifei Xu, Dimitrios Buhalis

Summary This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.

Request an inspection copy  Price: £39.95 Add to basket (GBP)  | Price: $59.95 Add to basket (USD)  | Price: €54.95 Add to basket (EUR)

Individuals can get 50% discount if ordering direct before 31 May 2021 https://www.channelviewpublications.co.uk/page/detail/Gamification-for-Tourism/?k=9781845418229

Related Formats: Hardback, Ebook(PDF), Ebook(EPUB)

ISBN: 9781845418229

Publisher: Channel View Publications

Number of pages: 312

Dimensions: 234mm x 156mm

Published: 14th May 2021

Review

Author Biography

Contents

Readership

Book Preview

Chapter 1. Feifei Xu & Dimitrios Buhalis: Gamification in Tourism: The Cutting-Edge Trend in Tourism

Part 1: Gamification Theories

Chapter 2. Demos Parapanos & Eleni Michopoulou: Gamification, Game Mechanics, Game Thinking and Players’ Profile and Life Cycle

Chapter 3. Russell B. Williams: Understanding Games and Gamified Experiences: The MAPS-AIM Model

Chapter 4. Ye (Sandy) Shen & Marion Joppe: Gamification: Practices, Benefits and Challenges

Part 2: Gamification Application and Case Studies

Chapter 5. Zuhal Cilingir Uk & Yaşar Gultekin: Gamification Applications in Hospitality and Airline Industries: A Unified Gamification Model

Chapter 6. Marianna Sigala & Elin Nilsson: Innovating the Restaurant Industry: The Gamification of Business Models and Customer Experiences

Chapter 7. Feifei Xu and Shaojin Li: Gaming and Branding: A Case Study of the Austria Adventure Game

Chapter 8. Luiz Pinto Machado: Gamification and Geocaching for Tourism Destinations: Marketing Madeira, Portugal

Chapter 9. Pablo Garrido-Pintado: Advergaming in Tourism: Spanish Cases

Chapter 10. Russell B. Williams: Pokémon GO: Serious Leisure and Game-Playing Tourists

Chapter 11. Sara MacBride-Stewart, Clare Parsons and Ilona Carati: Playfulness and Game Play: Using Geocaching to Engage Young People’s Well-being in a National Park

Chapter 12. Evrim Çeltek: Gamification: Augmented Reality, Virtual Reality and Tourism Marketing Applications

Chapter 13. Feifei Xu & Dimitrios Buhalis: Conclusion