BU Research Blog

The 13th Annual Postgraduate Research Conference, hosted by the Doctoral College.

Sitsada Sartamorn (PhD, BUBS) with this poster entitled: Hybrid social media marketing; How metaverse and other cutting-edge technologies impact on consumer experiences by reducing borders between real and virtual space in Thai organic food market.

Click the poster below to enlarge.

The pandemic of COVID-19 has affected us in a world-changing way, a world where people cannot unite. However, this obstacle is now diminishing, thanks to the concept of globalisation and advanced technology development. This study aims to explore the impact of the “metaverse” and other cutting-edge innovative technologies on the marketing space of the future and consider how these advanced technologies should be integrated into the design of marketing strategies and propose a way forward. This study focuses on the organic food market in Thailand and explores how technology can integrate the boundaries between the real and the virtual, increase consumer experience and enhance the effectiveness of marketing strategies based on advanced technology. This study will use a qualitative research method to strategically design hybrid social media marketing.

You can view the full poster exhibition and pre-recorded presentations on the conference webpage.

If this research has inspired you and you’d like to explore applying for a research degree please visit the postgraduate research web pages or contact the Doctoral College dedicated admissions team.