BU Research Blog

You are warmly welcomed to this week’s research process seminar. Hosted in FMC but open to all.

This week we have an external speaker, Dr Sarah Van Leuven, who will speak about quantitative content analysis.

Sarah Van Leuven is associate professor at the Department of Communication Studies at Ghent University. She is the head of the research group Center for Journalism Studies (CJS), head of the Journalism Division of NeFCA (Netherlands-Flanders Communication Association), and editorial board member of the SSCI-ranked journal Digital Journalism. Since 2021 she is a member of the Flemish Council for Journalism (Raad voor de Journalistiek).

She has published work on a broad range of topics, including the role of news media in political communication, sourcing practices, international news, journalist profiles and innovation in newsrooms. Together with prof. dr. Karin Raeymaeckers, she coordinates the five-annual survey of Belgian professional journalists, and she is also principal investigator for Belgium in the Journalistic Role Performance Project.

Details of her talk are below. This will be of use to anyone who is interested in methods of analysing media or other texts as part of a research study.

In this session, I will present a step-by-step toolbox to develop a reliable research design for a content analysis. Specifically, I will discuss how theoretical constructs can be translated into manifest content variables, and how research outcomes can be influenced by sampling decisions. The different steps will be illustrated by means of a content analysis study of “global journalism”.

2pm on 24th May. 

https://bournemouth-ac-uk.zoom.us/j/9292103478?pwd=UzJnNTNQWDdTNldXdjNWUnlTR1cxUT09

Meeting ID: 929 210 3478

Passcode: rps!4fmc

Hope to see you there

Dan and Sae