Work in sales and heard of AI, but don’t know how to use it? Alongside co-authors from Cranfield university, Dr Dayle Childs helped shed some light on the use of artificial intelligence (AI) within the sales role, published in Velocity Magazine.
AI is currently a popular topic of conversation, with the explosion of generative AI tool Chat GPT sparking a great deal of debate. However, the use of AI goes way beyond this, and can be used for all aspects of a sales role.
Whilst AI has many benefits, we must also be cautious of its risks. The article highlights these in relation to profiling, accounting engagement, forecasting, performance, analytics, coaching, pricing, and servicing accounts. To read the article click here and go to page 47 for the article. For more information, contact Dr Dayle Childs at DChilds@Bournemouth.ac.uk.