BU Research Blog

Earlier this month (15 June) Dr. Samreen Ashraf, was cited in the newspaper The Guardian in an interesting article with title ‘Modest fashion’ headed for mainstream despite political hostility, say experts.    The article recognizes that Dr. Samreen Ashraf pioneered UK research into modest fashion.  The journalist reporting on this, Chris Osuh, cited Samreen as saying that the growth of modest fashion “was also driven by women’s desire to avoid objectification” and that “the market remained underserved, with issues around clear labeling from big brands and affordability with smaller suppliers”. 

Samreen is Principal Academic in Marketing, the Bournemouth University’s Business School.

Congratulations!

Prof. Edwin van Teijlingen