Feedback on FP7 EU bid – lessons learned from feedback

Awarded & submitted bids, BU research

Philip Alford (School of Tourism) and Mark Dover (Applied Sciences) put a consortium together and submitted an application to the EU FP7 program. The project title was Cloud Information Retrieval and Re-Use System and the bid was for nearly €4 million. The following summarises the project:

Tourism indirectly generates more than 10% of the European Union’s GDP and Tourism sector comprises SMEs employing less than 50 people Their respective diversity and fragmentation means that individual SMEs, and their often localised associations, lack the resources to generate and define sophisticated, sustainable marketing tools enabling the competitive campaigns required to maintain position and growth. The recent expansions in social networking and advances in Cloud Computing technologies and infrastructure now present an opportunity to develop sophisticated, dynamic, promotion and marketing tools for use by any SME, in any context – without any requirement for end-user knowledge of the configuration of the service delivery. CIRRUS is thus designed to develop such a universally functional framework, employing a suite of tools, supporting a simplistic dashboard interface, to enable sophisticated, dynamic, marketing input and provision of services at the individual, non expert, level across the many different sectors of the European tourism industry. CIRRUS will

1. Develop a novel, simplistic, non-expert dashboard interface to cloud content and usage enabling incorporation into web and marketing media.

2. Build a support framework behind the dashboard for tourism SMEs which embraces the new marketing paradigm of online customer-to-customer marketing and which is based on international best practice.

3. Conduct 4 Validation Case Studies from 3 European Countries, and different tourism perspectives (accommodation, attractions and events), illustrating enhanced business performance through CIRRUS use.

4. Build and adapt, through these case studies, the application and facilitate its deployment in the targeted countries.

5. Position the application for deployment, with input from both SMEs and SME-AGs, in member states beyond those immediately involved in the partnership.

We were unsuccessful with the application but got some useful feedback from the EU. In summary we needed to:

  • More fully describe the limitations of the current state of the art technology in tourism
  • Make the interdependencies of the work packages clearer
  • More adequately demonstrate the partners’ expertise in key areas
  • Improve the dissemination activities which are described but are not particularly targeted
  • Provide more detail on the exploitation plans of the SME partners

 

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