The Ethics of Fame

I was idly flicking between TV channels last night, as you do, desperate to find something to watch for a few minutes before bed.  I eventually latched in a frenzy of button pushing – the batteries in the remote need changing – on yet another programme about Richard III, this time the ‘untold story’.  There has been some discussion amongst my peers about the ethics of this whole saga; not the ethics of digging up a king, but the ethics around how this discovery was presented to the world.  There is no doubt that presenting it via a series of news conferences and documentaries has maximised the publicity for the University of Leicester but is this the most ethical way for research to be presented?

 Research is dependent on the process of ‘peer review’ as the gate keeper of quality.  Nothing without peer review should be accepted by anyone as accurate and without flaw, at least so the doctrine goes.  I would probably go as far as to argue that it is unethical and damaging to the reputation of researchers for work to be published that has not undergone rigorous peer review, receiving that quality stamp.  If we take an extreme case I am sure you will agree with me.  A research lab has new results which claim that child vaccination is dangerous; should they be allowed to publicise their claim, causing public hysteria, until their work has been rigorously peer reviewed and the faults and limitations exposed critically?  I am sure you would agree that peer review prior to disclosure has an essential role here?  What if the science was flawed?  But is this not the same, at least in principle, as the case of Richard III?  The quest for the media stories and for the associated glory is not always a positive attribute within academia, being simply an extension of the ‘fame cult’ which seems to haunt modern society were everyone apparently wants to be the latest one hit wonder! 

 I know this bitterly from first hand.  In 2005 I was part of a research team which believed that it had discovered a series of footprints in Mexico which due to their age challenged early colonisation doctrine for the Americas.  The ideas were first subject to protracted review in the journal Nature and in parallel we were successful in being chosen to exhibit at the Summer Exhibition of the Royal Society in 2005.  Our desire to publically launch the work at the exhibition became progressively out of sync with our plans to publish it; the exhibition was an immovable date and the review process fluid and on-going.  In fact by that stage we had abandoned Nature and submitted elsewhere.  At the time of the exhibition the new paper was only just under review and was not actually published until January of the following year, 2006.  Our opponents had a rebuttal published in Nature in December before the publication of the paper they were rebutting!  I went on to prove that these footprints were not in fact footprints at all, a paper four years later that took courage and cost me the friendship of my former collaborators.  It was the right thing to do however.  I view the publicity back in 2005 now with some mild embarrassment; the idea was simply wrong and a more cautious approach would have served better.  It did raise the profile of optical laser scanning and lead to the invitation that took me to Kenya in 2007 and some very real footprints, in fact the second oldest in the world.  But in my heart, and with the benefit of hindsight, I know that the quest for publicity before ensuring the rigorous foundations of the claim was wrong and I learnt a hard lesson about the power of patience and of peer review as the great gate keeper.  Yes peer review may inhibit some of our more creative and innovative ideas and encourages conformism to existing research doctrine, but despite these faults it does stand as a bulwark against bad research.

 I am in no way criticising those involved in the Richard III story, they choose to break their story in the way they did for good reason no doubt; it was after all a huge secret to keep.  But I do believe that in most situations there is an ethical issue of good practice here and a principle that needs upholding.  It is a question that BU has faced quite recently with respect to some of its research on prosthetics at the time of the Paralympics and we held the line at the time that no disclosure should be made until work had been rigorously peer reviewed.  It is a line that I am proud of, founded on personal experience and basic common sense.

2 Responses to “The Ethics of Fame”

  1. Chris Shiel

    While I fully support consideration of ethics in all that we do (particularly before we seek fame) I think we need to have a more critical stance when considering the peer review process and the assumption that this means quality.

    Watson and Cricks paper was not subject to peer review!

    There are plenty of criticisms of how peer review operates – and articles to support, which were probably peer reviewed. Just some comments were presented to UK government – paper briefly refers to spme of issues http://www.publications.parliament.uk/pa/cm201012/cmselect/cmsctech/856/85605.htm There are many more suggested by those who have been on both sides of the process.

    A question to debate is whether it is ethical (it obviously is more so in some disciplines more than others) for an ‘elite’ group to stand in judgement or whether there are some things that might be better shaped by wider public scrutiny? – the internet and open source publishing is certainly challenging thinking, and enabling material to be considered more widely.

    In thinking about the role of the elite in relation to ‘knowledge’ I am always reminded of the history of John Harrison (born 17th century) the simple carpenter and clockmaker who worked out how to account for longitude but because he was not of the ‘elite’ (he was self-educated and not aristocracy) his ideas would not be acknowledged. He dedicated his life to proving that his chronometer worked. He died before his success was acknowledged leaving his son to complete the proving of his work. If TV had been around then he would have been able to market himself and would have probably made a fortune before his work had been accepted by ‘learned society’.

  2. Barry Richards

    Yes, peer review is no guarantee of quality. One consequence of the huge growth in academic publishing in recent years has been that some mediocre work gets published. The REF, whatever its flaws, offers a better example of peer review, perhaps partly because of whatever moderation is brought to bear on individual reviewers’ judgments by the (sub)panel system. But the vagaries of grant bidding and journal reviewing suggest that the anonymous reviewer working in the privacy of his or her desk can at times be capricious or even incompetent, however hard most colleagues may try to be even-handed and rigorous. In HSS subjects, where opinion looms large, it is hard for any reviewer to feel that they are representing a pure quality standard.
    Yet there is no argument against Matthew’s call for caution. The problem is that there is no single, consistent way of ensuring research quality.