Mary Beth Gouthro PhD of the Faculty of Management was invited to join an expert panel for the MICE Leadership Summit 2019 this September at the May Fair Hotel (Edwardian Hotels Group) in London. Now in its second year, the one day Summit was attended by 200 agents working in the event industry and came from UK, South Africa and Israel.
The MICE (Meetings Incentives Conferencing & Exhibitions) Summit consisted of speakers, the panel and workshop content that addressed the opportunities and challenges of the industry go forward, through to 2025. The events sector is worth £39.1 billion to the UK economy in terms of direct spend by event delegates, attendees and organisers (BVEP). Nurturing talent in the workforce as well as issues related to sustainability were key themes covered on the day.
Joining Mary Beth on the panel providing insights to the future proofing for the events sector were Tracy Halliwell MBE, Director of Tourism, Conventions & Major Events for London & Partners; Jamie Vaughan, Head of European Sales for Cvent and Michael Begley, Managing Director of venuedirectory.com. The panel was chaired by Max Fellows, Director of Client Services at MCI Experience. The value and role of degree education in the field of events management was furthermore highlighted. Post-secondary education in the field underpins the economic sustainability of the International Business Events Action Plan published by DCMS alongside of the Tourism Sector Deal in summer 2019.
The next Summit is planned for September 2020 and plans to incorporate a bigger presence of HE education in event management, ie to include BU students & alumni.