Bournemouth University Dementia Institute (BUDI) was represented at the Alzheimer’s care show held at the Olympia in London on Friday 16th and Saturday 17th May 2014. This is a large event at which organisations and businesses showcase what they offer for people with dementia and those who support them. Dr Fiona Kelly, Dr Rick Fischer and Clare Cutler were kept busy at their stand, made distinctive by its brightly coloured banners and tulips. Delegates to our stand heard about the training and awareness work we do, our research, particularly into creating sustainable dementia friendly communities and our consultancy, including advising on dementia friendly design. Dr Kelly’s presentation on Achieving Excellence in Dementia Care stimulated interest both in the topic and in the work we do at BUDI to promote good practice.