On Wednesday 11th October, BU were pleased to welcome the Interreg France (Channel) England (FCE) team and their guests for their cross-border event, considering Specific Objective 3.1: Natural and Cultural Heritage:
3.1- Realise the potential of the common natural and cultural assets to deliver innovative and sustainable growth
The focus of this Specific Objective is to develop the economic potential of the Programme’s natural and cultural heritage. By investing in this Specific Objective the Programme aims to improve the economic, environmental and social sustainability of the Programme’s cultural and natural heritage, and to support economic growth through developing a more competitive tourism offer.
This has the aim of increasing not only the regions appeal to visitors, but making it a more appealing place to live and work with the intention of attracting businesses and therefore jobs to the area.
With over 70 attendees from across the area of eligibility, the day gave all attendees the opportunity to find out more about the programme, explore areas of common interest, meet with like-minded potential project partners and consider how their own disciplines may contribute to the delivery of innovative and sustainable economic activities which enhance common cultural and natural assets.
The day began with a welcome from Carolyn Reid (FCE Programme Manager) and Prof Michael Wilmore (Executive Dean, BU’s Faculty of Media and Communication). Following presentations outlining the scheme, attendees found out more about two funded projects – VISTA-AR and GO TRADE. Following a panel discussion with heritage experts from both France and the UK, the afternoon consisted of themed breakout sessions (Natural Heritage, Built Heritage, Intangible Tourism and Events and Trails) plus surgeries with FCE facilitators.
The day concluded with project pitches and recognition that the event had been a fruitful experience for all those in attendance.
If BU staff are considering applying for this or any other Interreg scheme, please contact Emily Cieciura, RKEO’s Research Facilitator: EU & International Funding.