BU Research Blog

I am in the early throws of writing a paper on the promotional activity of HE’s during this year’s clearing period. My likely approach is to analyse the advertising that took place on University home pages and in the press (all raw data has been captured) taking a perspective in terms of ‘responsible communications’ a theme for next year’s corporate and marketing communications conference. Anybody interested in informal chat or even co-writing something – drop me a line or two.