Professor Tom Watson of the Faculty of Media & Communication has been appointed to the Academic Advisory Panel of AMEC (the Association for the Measurement and Evaluation of Communication). He joins six other leading communication measurement and evaluation researchers from Australia, Germany, UK and US. The Panel is chaired by Professor Jim Macnamara of the University of Technology Sydney.
The panel’s role is to “provide expert advice and input to AMEC in relation to research methodology and methods, education and learning, and standards”.
“The measurement of public relations and corporate communication is an important and perennial professional issue,” said Professor Watson. “AMEC is the international body for the communication measurement sector and includes all the major media measurement suppliers in more than 30 countries.”
Professor Watson’s co-authored book (with Paul Noble), Evaluating Public Relations is now in its third edition. “Increasingly, there is a shift from measurement to evaluation, with the understanding of the value created through communication becoming a critical issue for communicators. In the book’s latest edition, we focused more on concepts of value. Creating world-wide standards on value is becoming more important and so the AMEC initiative to create this high-level link between research and practice is very timely.