In December 2018 BBC World Service has broadcasted its new documentary titled “When you tire of tech”. The documentary is presented by Ana Matronic who explored dangers associated with tech addiction and what is done currently to minimise our over-reliance on tech.
The documentary features the interview with Dr Elvira Bolat, who comments on intimate relationships tech users have with their devices and social media. This interview is underpinned by various studies Dr Bolat has carried out to understand the usage of mobile tech and social media by consumers and businesses. It is also reflecting on the latest research discoveries around social media influencing and the dark side of relationships between social media leaders and followers – work co-authored with Dr Parisa Gilani and BA (Hons) Business Studies with Marketing graduate, Cladia Wilkin.
Do listen to the podcast and tune in to discover what Dr Bolat has said [12:35].
Congratulations to Dr Elvira Bolat for securing Erasmus Staff Teaching Mobility Fund
Dr Elvira Bolat is awarded Academy of Marketing Research Fund 2017
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