Dr Elvira Bolat has had success with third paper from her PhD thesis being published in the Journal of Business-to-Business Marketing.
The article titled ‘Mobile Tech: Superfood or Super Fad of Creative Business?’ discusses how the use of mobile technology can potentially enable innovative solutions and processes in the organisations. It provided a detailed overview of three different clusters of the organisations that might use mobile technology to improve processes such as communication, research and project management but also reorganise their business structures into virtual entities with flexible working processes and portfolio mobile-integrating products, i.e. mobile apps and mobile advertising.
New Publication: Businesses and mobile social media capability
New weight change BU paper
One week to go! | The 16th Annual Postgraduate Research Conference
Geography and Environmental Studies academics – would you like to get more involved in preparing our next REF submission?
Congratulations to three former BU staff
MSCA Staff Exchanges 2024 Call – internal deadline
Applications are now open for 2025 ESRC Postdoctoral Fellowships!
Horizon Europe – ERC CoG and MSCA SE webinars
MaGMap: Mass Grave Mapping
ERC grants – series of webinars