BU Research Blog

Samreen Ashraf has presented her research paper titled’ Between a Banker and a Barbie: The illusions of social media’ at the ‘Academy of Marketing Science Conference’ which took place in Vancouver in May 2019. Samreen has won the best research paper (PhD) at the conference and is awarded with the prestigious Jane K. Fenyo Award. Samreen’s paper explores the gap between students’ digital identities and their potential professional identities.

Samreen Ashraf- AMS