BU Research Blog

We are pleased to announce that Matt Desmier [Business Engagement and Knowledge Exchange Manager] will deliver two insightful sessions on Enterprise and Innovation. While these sessions have been specially arranged for the PGR community, all BU researchers are warmly invited to attend.

Communicating with Business and Personal Branding – REGISTER HERE

Tuesday 10 June 9.30-11.30 (Create LT, Fusion Building)

Whether you are planning an academic career, or a career in industry, you will be interacting with businesses and third sector organisations regularly. To do this successfully, it is vitally important to be able to communicate effectively and to build a personal brand. This session will teach you the crucial steps you need to communicate successfully with business: how to understand what their motivations are and align yours with theirs; recognise how you can add value; and know what language to use and when.

Alongside this, it’s vitally important to build credibility and relationships with business, to be visible in the spaces where they are. Predominately this means – but is by no way limited to – having an active presence on LinkedIn. Whilst the algorithm that powers this platform remains a closely guarded secret, this session will show you tried and tested ways to ensure it works in your favour and to create your personal brand.

Developing a Business Idea and Pitching – REGISTER HERE

Wednesday 11 June 9.30-11.30 (Create LT, Fusion Building)

The goal of the most of your interactions with industry will be to get them to do something for you. Whether that’s engage with your research, fund your new product idea, buy some of your consultancy or drop by to speak to your students.  Each ‘ask’ is a pitch and this needs careful crafting to get a positive response. Understanding how and when to pitch is a skill in and of itself. Thankfully it’s not as scary as it sounds. This session will give you the skills you need to pitch successfully.

To enable you to develop a business idea we’ll deliver training based on the two recognised frameworks: the Business Model Canvas and the Innovation Canvas. Both frameworks have been designed to enable individuals and teams to describe their ideas, identify areas that need more development, and understand what value will be delivered and to whom.

Best wishes,

The Doctoral College