BU Research Blog

Dr. Samreen Ashraf was invited to be a guest speaker at the Virtual Bootcamp even organised at the Foundation University Islamabad- Pakistan for the aspiring entrepreneurs. The event was well attended by national and international audiences.

Samreen presented her talk on understanding the importance of multiple identities for entrepreneurs to excel in their respective projects. While talking about entrepreneurial identity, Samreen shared some key takeaways, first,  importance of understanding who one is to be able to know their own skills, attributes and values, second, evaluating their strengths and weaknesses which then enable them to recognise the right opportunities, third, thinking out of the box and saying ‘No’ to any of the opportunities which are beyond entrepreneurs scope and might not align with their entrepreneurial identities.

The talk was very well received by the students, staff of Foundation University and others present at the event.