More than 200 communication and corporate social responsibility (CSR) professionals attended the 1st German CSR Communication Congress last week in Osnabrueck. Due to management academic Dr Tim Breitbarth’s involvement in initiating, organising and moderating this successful event, BU was recognised as one of its academic partners.
This first congress was based on a collaboration between the German Public Relations Association (DPRG), the European Business Ethics Network Germany (DNWE) and the German Federal Environmental Foundation (DBU). Dr Breitbarth is a founding member of the CSR working group within the DPRG.
Welcoming speeches (e.g. from a representative from the German Federal Ministry of Labour and Social Affairs), the keynote (from the editor-in-chief of a well-known business magazine), the panel discussion (e.g. with the director corporate sustainability of Tchibo and a board member of Transparency International Germany) and special workshops of the 1.5-day congress revolved around the rising relevance of internal and external CSR communication – e.g. in the context of increasing pressure to report on CSR; the need for constructive stakeholder dialogue; and in order to manifest internal support for sustainability strategies. Dr Breitbarth moderated the workshop on social media and online communication.
Mainly, attendees came from large firms like Aldi, Audi and German Telecom; internationally successful SMEs; leading sustainability and communication agencies; and influential civil society organisations. Reviews of the congress are widely available in respective German media. Feedback from participants very much suggests that the event built-up specific knowledge, provided inspiration to solve individual challenges and helped to create valuable business contacts. The second congress will be held in 2017.
The Corporate & Marketing Communications academic group the Media School is celebrating two successful research bids within 24 hours. The first is that Prof Tom Watson was successful in gaining a British Council Researcher Links Workshop award for a project to be conducted with Chulalongkorn University in Thailand.
The bid was chosen in competition with 400 submissions. The national coordinator in Thailand is Assoc Prof Jirayudh Sinthuphan of the Faculty of Communication Arts and the workshop will be held in Bangkok in February next year.
Both national coordinators will have early career researchers as deputy coordinators: Dr Ana Adi at BU and Dr Phansasiri Kularb at Chulalongkorn. Others involved in the project include Dr Dan Jackson, Prof Iain MacRury, Dr Georgiana Grigore and Dr Tasos Theofilou. The team may be expanded to include other colleagues and PGRs.
The second “good research news” is that Dr Grigore, Dr Theofilou and Prof Watson gained another grant for CSR research from the Arthur W. Page Center at Penn State University in the US. They won a similar grant in mid-year.
For 2013/14 funding, reports Marcia DiStaso, senior research fellow at the Page Center, a record number of proposals was received, but only 13 out of 43 were awarded grants. This is a very competitive process and it is unusual to win two-in-a-row. Dr Grigore wrote the bid document with contributions from her co-researchers.
Paolo D’Alsemi from the University of Rome Tor Vergata in Italy, specialized in Corporate Social Responsibility and author of Values and Stakeholders in an Era of Social Responsibility published by Palgrave Macmillan in 2011 is going to visit the Media School on Thursday next week.
Part of his visit is also a workshop about new approaches to CSR.
When: Thursday, January 17
Please do let Georgiana Grigore email@example.com know if you plan to attend by January 15.
Below is more information about Paolo and his book.
“In this striking new book, Paolo D’Anselmi provides an entirely novel and refreshing look at the basic ideas of Corporate Social Responsibility – an area that is desperately in need of new perspective. Broadening the concept, he takes the view that all organizations should be accountable for their social responsibility – and then inquires about how this new social accountability can best be constructed for different kind of organizations. Introducing the concept of “competition” – both within and across industries and sectors – he argues thoughtfully and provocatively that best way forward is to use the knife of competition to hone the social performance of all organizations. This book provides the most searching reformulation of how to think about CSR to appear in decades”
Professor Herman Dutch Leonard, Harvard Business School
PAOLO D’ANSELMI, has been a practitioner of management consultancy and policy analysis since 1981. He teaches Corporate Social Responsibility at the University of Rome Tor Vergata, Italy. He is a graduate in Electrical Engineering (Roma Sapienza) and in Public Policy (Harvard). Since 1989, before the fall of the Berlin Wall, and throughout the 90’s, he has been a small entrepreneur in the publishing business, with ten editions of a handbook of the Italian public sector. He has also worked for McKinsey in Europe and the USA. He is now working on a new book “Making Peace with Ourselves and with Capitalism”.