Tagged / Media School

CEMP Success: Three BU Colleagues approved as Higher Education Academy Associates

Fusion

Last week colleagues from BU’s Centre for Excellence in Media Practice (CEMP) and Centre for Excellence in Learning (CEL) won appointments to the newly approved Higher Education Academy (HEA) Associates programme. CEMP’s Director Julian McDougall, Head of CEMP’s Postgraduate Research Richard Berger, and CEMP Fellow Anna Feigenbaum from the Media School’s CMC will join the re-developed Academic Associates community. As Associates they will take part in research projects, event programming and developing the HEA’s UK and International consultancy.  The HEA is the UK’s main provider of resources, events and workshops relating to learning and teaching in higher education, servicing 28 different disciplines. In addition to running its professional recognition Fellowship programme–that many BU staff are a part of–the Higher Education Academy also offers a robust funding scheme for education research and practice.  Through their Academic Associate roles, Julian, Richard and Anna look forward to strengthening CEL and BU’s relationship with the HEA.  Continuing CEMP’s track record of internationally recognised higher education research, this role will enhance the centre’s engagement in media education research consultancy, shaping innovative teaching practice and influencing HE policy.

BU academics are co-appointed as Co-Editors of the Journal of Media Practice

Publishing

Dr Julian McDougall and Professor Neal White (Media School) have been appointed as Co-Editors of the Journal of Media Practice (JMP). This is a significant moment for the only print-based peer-reviewed journal to focus on practice based media teaching and research as it moves to Routledge and into a new digital publishing future with its online presence, JMP Screenworks.

The proposal outlined a strategy for collaboration between CEMP and colleagues working in all areas of media practice and pedagogic enquiry in the Media School. The vision for the journal is interdisciplinary and, in the development of a full editorial strategy, Neal and Julian will invite researchers and practitioners in the school to contribute. They will also be working with the editorial board, Routledge and Auteur to plan a productive relationship between CEMP’s existing journal, MERJ and JMP.

This is a real opportunity to collaborate across the Media School and the range of disciplines and to impact on the dissemination of media practice research and developments in digital publishing.

Research wins for CMC

Awarded & submitted bids

The Corporate & Marketing Communications academic group the Media School is celebrating two successful research bids within 24 hours. The first is that Prof Tom Watson was successful in gaining a British Council Researcher Links Workshop award for a project to be conducted with Chulalongkorn University in Thailand.

The bid was chosen in competition with 400 submissions. The national coordinator in Thailand is Assoc Prof Jirayudh Sinthuphan of the Faculty of Communication Arts and the workshop will be held in Bangkok in February next year.

Both national coordinators will have early career researchers as deputy coordinators: Dr Ana Adi at BU and Dr Phansasiri Kularb at Chulalongkorn. Others involved in the project include Dr Dan Jackson, Prof Iain MacRury, Dr Georgiana Grigore and Dr Tasos Theofilou. The team may be expanded to include other colleagues and PGRs.

The second “good research news” is that Dr Grigore, Dr Theofilou and Prof Watson gained another grant for CSR research from the Arthur W. Page Center at Penn State University in the US. They won a similar grant in mid-year.

For 2013/14 funding, reports Marcia DiStaso, senior research fellow at the Page Center, a record number of proposals was received, but only 13 out of 43 were awarded grants. This is a very competitive process and it is unusual to win two-in-a-row. Dr Grigore wrote the bid document with contributions from her co-researchers.

Dissent and protest – new directions for public relations

Dissent and Protest Public Relations is an initiative by the PR Research Group in the Media School which aims to help develop new directions for exploring both practice and theory.

A series of seminars launched this initiative in late 2012, and the global PR Conversations website has now published papers from three of the four contributors (including myself) who approached the topic from different perspectives.

The papers (click here for pdf) have been published to stimulate discussion around the terms dissent PR and protest PR, and whether they can, and should, be applied to current, recent and past PR happenings.

We are hoping to hear thoughts about whether or not the concepts should be developed further and views on considering a wider perspective on public relations than the normal idea that it is employed primarily within organisations and so is often critiqued as a right-wing, or at least, establishment, method of communications.

Please comment here or join the conversation at PR Conversations: http://www.prconversations.com/index.php/2013/09/dissent-and-protest-new-directions-for-public-relations/

Report from the ESRC Festival of Social Science

Bournemouth University was host to an ESRC Festival of Social Science event on 8 November 2012.  The one-day conference, organized by Professor Martin Kretschmer and colleagues from the Law School, sought to explore the complexities of developing empirical research to support public policy in domains such as copyright law.   In attendance at the conference were stakeholders from the Intellectual Property Office UK, the Cabinet Office, law professionals and academics from around Europe.  The day was structured around a series of panel discussions by representatives from policy, the media industry, and law, prompting lively debate around questions such as: ‘What is the status of qualitative research in policy decision making?’ and ‘How can we reconcile the differing legal and academic standards for evidence?’.

The conference was video recorded with the help of research assistants from the Media School and will be made available in full as a series of digital conference proceedings.

The conference was also an opportunity for Professor Kretschmer, Dr. Kris Erickson and Dr. Dinusha Mendis to present the findings of research they carried out during the IPO consultation on the Hargreaves Review of Intellectual Property.  The research seeks to evaluate possible economic impacts of any future change to UK copyright law to permit parody, caricature and pastiche of existing works.  Currently, parody is not explicitly permitted under UK copyright law.  The authors hope that this type of empirical research will help to illuminate complex public policy questions and strengthen the role of academic research in the policy process.

Below you may view a detailed presentation of the research from the ESRC event.
httpv://www.youtube.com/watch?v=yWbgZ63Ug9k

 

 

 

Case is made for fusion of the Arts and Social Sciences

Kip Jones, Reader in Peformative Social Science, HSC and The Media School makes a case for the potential of arts-based social science to reach audiences and engage communities in an article in The Qualitative Report (Vol 17: 18, 1-8) published electronically today. http://www.nova.edu/ssss/QR/QR17/jones.pdf

 Entitled, “Connecting Research with Communities through Performative Social Science” (PSS), the paper contextualises both the use of the Arts in Social Science, as well as the utility of Social Science in the Arts and Humanities. PSS is conceived of as a fusion of the Arts and Social Sciences, creating a new paradigm where tools from the Arts and Humanities are explored for their utility in enriching the ways in which we investigate Social Science subjects and involve communities in our research efforts and diffusion of our collaborative endeavours. Performative Social Science is redefined in terms of a synthesis that can break down old boundaries, open up channels of communication and empower communities through engagement.

The article harks back the beginnings of PSS by recalling the influential AHRC funded series of workshops, “Social Science in Search of its Muse” held at BU throughout 2006-07, reported in a short video (https://vimeo.com/4327950). This was followed by a Special Issue on Performative Social Science for the online, qualitative journal, Forum: Qualitative Social Research (Jones et al., May, 2008), providing a wide range of examples and manifestations of PSS, with contributions from various disciplines/subject areas, and realized through a wide variety of approaches to research practice.

 Since these early efforts in PSS, the impact of these explorations has been measurable, including several completed PhDs utilizing principles of PSS, many journal articles, films and conference presentations nationally and internationally and further funding by Research Councils UK of research based in Performative Social Science methods.

Jones then turns to examples from his own work to illustrate what happens when Art talks to Social Science and Social Science responds to Art. The benefits of such interaction and interdisciplinarity are outlined in relation to a recently completed project using multi-methods, which resulted in the production and current dissemination of the professional short film, Rufus Stone.

Jones said, “Performative Social Science provides the overarching intellectual prowess, strategies and methodological and theoretical bases to engage and unite scholars across disciplines and, in turn, connect researchers’ endeavours with communities and stakeholders. Performative Social Science or a fusion of the arts and sciences are central to both community engagement and as catalysts for change”.

Rufus Stone scoops 2 awards at the prestigious Rhode Island International Film Festival!

Rufus Stone  has just scooped two awards at the prestigious Rhode Island International Film Festival in the USA, the only short to win in two categories at the festival:  the Grand prize in the Alternative Spirit category and the Youth Jury Award for best GLBT film at the festival.

The Rhode Island International Film Festival consisted of six days and nights of screenings, meetings and greetings featured more than 200 films selected from more than 4,000 entrants.

The Youth Jury is a programme that introduces youth to the world of independent film. The youth attend multiple screenings during the Festival, Q&A’s, and festival events. Their goal is to deliberate, and choose a Best Feature, Best Documentary, and Best Short to receive the Youth Jury award.

Just few reactions to Rufus Stone from audience members at earlier screeings:

“Critically the authenticity of the film shone through – the characters were real and genuine”.

  •   “emotionally gripping”
  •   “technically innovative and striking”
  •   “a brilliant way to portray research”
  •   “beautiful and very intense”
  •   “a quite remarkable film”
  •   “a brilliant film, beautifully crafted and full of empathy”

“Rarely does one get the chance of seeing a love affair between two men portrayed on screen credibly and realistically, not to say very movingly”.

“A kind of ‘ To Kill a Mocking Bird’ type film that makes you really think about your morals”.

Bournemouth University’s Kip Jones (The Media School &; HSC) said, “Winning at prestigious film festivals such as RIIFF is important in getting the film seen by a wide audience. This is the kind of impact that we imagined from the outset of the research project itself”. 

“I am particularly pleased for our director, Josh Appignanesi, who took on board the concept of fusion of research and a professional film and visually brought it to life through Rufus Stone.”

“Gay and Pleasant Land? -a study about positioning, ageing and gay life in rural South West England and Wales” was  funded by Research Councils UK.The Rufus Stone microsite gives more information about the film, and the research that inspired it.

Developing software to improve quality of life for disabled people

Bournemouth University (BU) is proud to be a part of an exciting project, aimed at improving the quality of life for people with physical and learning disabilities.

The SHIVA Project (Sculpture for Health-care: Interaction and Virtual Art in 3D) brings together computer science groups, including the National Centre for Computer Animation (NCCA) at BU, and medical organisations working with disabled people.

Professor Alexander Pasko is leading BU’s contribution to the SHIVA project: “The main idea behind SHIVA is to give people with disabilities the opportunity to do something in the area of 3D as a way of enhancing their creativity and expressing themselves.”

The project team are currently identifying the requirements of the medical organisations, in order to develop exercises to support a range of different patient needs. These exercises will also offer a wider range of activities for patients, which can increase the chances of a successful rehabilitation.

NCCA staff at BU are developing the 3D modelling software, which can be driven by gestures, as well as hosting the HyperFun project, which is a programming and language software tool, used to create, visualise, and fabricate volumetric 3D models.

One example case the project team are working on is to help improve physical activity in patients who have suffered a stroke.

“We are also working with children who are born disabled,” explained Professor Pasko, “helping them with simple tasks that engage and activate the right side of the brain.”

The final stages of the SHIVA Project will be to raise awareness of the exercises within the medical profession, so they can be applied in the education or rehabilitation process.

The project aims to be completed by February 2014, when an exhibition will be held to display the work of the disabled participants. This will be made possible through the use of 3D printers currently available at BU.

The other organisations involved in the project are the University of Lille in France, the HOPALE Foundation from France and the Victoria School from Poole. For further information and updates visit the project website.

The SHIVA project is part-funded thanks to the action of the European Union and with a contribution of the European Regional Development Fund (ERDF)

Presenting student research internationally

It’s a long way in place and time from October 2010 in the Media School to March 2012 at the International Public Relations Research Conference at the University of Miami in sunny Florida. That’s the journey that BAPR graduate Lauren Willmott has taken from first thoughts on her dissertation to presenting the results at the conference, along with academics and practitioners from 24 countries and over 100 other papers.

Lauren Willmott and Prof Tom Watson at IPRRC Miami

Lauren’s research on the use of Twitter as a crisis communication tactic was supervised by Prof Tom Watson.  It reviewed two transport crises in 2009 and 2010 and investigated the role and usage of the 140-character medium in keeping passengers, their families and the media abreast of the news.

The investigation won her the Wessex CIPR award for the best public relations dissertation and also helped Lauren gain a position at the leading international PR consultancy A&REdelman in London where she works on Olympics-linked accounts. The firm also sponsored her attendance at the conference.

With Prof Watson’s assistance, an abstract from the dissertation was submitted to the prestigious Miami conference, and chosen for presentation. “This is a highly competitive review process with an acceptance rate of less than 50 per cent. Lauren’s research was pitted against some of PR’s best known academic researchers and so it was a real success that the jointly-authored paper was accepted,” said Prof Watson. “It was also the only paper accepted from a first author/early researcher who was not on a postgraduate or doctoral programme.”

So on Saturday March 10, Lauren presented her paper and got feedback (and applause) on the paper and for next stages of research. Amongst the responses to Lauren and Tom was that the paper’s standard was much higher than expected from US bachelor-level graduates: “Are all your students producing work as good as this?”

“Lauren’s achievement in presenting her paper at this high international level shows that BU students, with supportive supervision, can share the stage with the best researchers. It’s been a rewarding experience for everyone involved,” said Prof Watson.

Lauren’s verdict was, “It was amazing to be given the opportunity to present my dissertation in front of professionals who had inspired my research topic. The conference enabled me to network with a diverse range of PR professionals and as a result I have been presented with several opportunities such as Skyping into a lecture of students at the University of South Florida to talk about working in a London agency.”

BU to Host European Prestigious Conference

I am pleased to announce that we’ve just been informed that our bid to host the European Media Management Association (EMMA) Conference 2013 has been successful.

Myself and the rest of the team – from BU’s Advances in Media Management (AiMM) research group – are delighted with the news as the EMMA Conference is normally hosted by universities in European capital cities.  The conference will provide a great opportunity to showcase BU and provide a unique opportunity to develop collaborative relationships with a number of universities spread across Europe. The European Media Management Education Association provides a forum for academics reseaching and teaching media management in higher education and industry training programmes in 24 European countries.  I want to extend my congratulations  to the rest of my bid team Dr Sukhpreet Singh, Dr Kris Erikson and Conor O’Kane.