Tagged / marketing

BU’s Dr. Julie Robson chosen as an Outstanding Author Contribution Award Winner at the Literati Network Awards for Excellence

The Business School’s Dr. Julie Robson’s chapter entitled “A Conceptual Framework for Classifying and Understanding Relationship Marketing Within Schools” published in “Advances in Educational Administration” has been chosen as an Outstanding Author Contribution Award Winner at the Literati Network Awards for Excellence 2013. The chapter was co-authored by Sophie Yang from Coventry University.

These awards are given annually for each of the academic journals published by Emerald Group Publishing, and the winners are chosen by each journal’s Editorial Team. Dr. Julie Robson’s paper has been selected as it was one of the most impressive pieces of work the editor has seen throughout 2012.

The 2013 winners will shortly be added to www.emeraldinsight.com/literati and the paper made freely available.

Dr. Robson is Head of the Department of Strategy and Marketing at BU’s Business School.

Congratulations to Julie for writing for an Emerald book series and on her award success.

Do you have an interest in internal marketing?

Research themes

Within the Entrepreneurship and Economic Growth BU research theme we have recently formed a small group looking at internal marketing.

Internal marketing is essentially inward facing marketing that engages with employees rather than external audiences such as customers. It is about treating staff as internal customers so that they understand and contribute to the vision and goals of the firm. Internal marketing is two-way communication process that can increase staff motivation, improve customer service and contribute the overall success of a firm. Internal marketing can also help with improving communication in all parts of the organisation and so improving overall brand values and resultant communication externally. Naturally, this theme involves the business disciplines of Marketing and HR, but we are also interested to hear from anyone who has an interest or expertise in this area who would like to get involved with this group.

If you are interested in joining this group or learning more about our plans then feel free to contact any of the group members: Julie Robson, Yasmin Sekhon, Lois Farquharson and Fabian Homberg.