Tagged / social media

2 EU events: Clean Sky Info Day and Social Innovation conference (covering social media) – registration open!

Clean Sky JTI Workshop and Information Day: The Clean Sky Joint Technology Initiative (JTI) will be holding a workshop on selected topics of the Clean Sky Call for Proposals 11 on 19 January and an information day on the Clean Sky Call for Proposals 11 on 20 January. Both events are in Brussels, with free participation, but registration is compulsory. The workshop on selected topics of the Call will focus on those topics which are critical to the progress of the programme or are complex. Applicants will have the opportunity to seek clarification on the list of selected topics.  The information day  on the Clean Sky Call for Proposals will include presentations on the topics included in the calls; discussions on the evaluation procedure and contractual agreements; and advice and tips on submitting a successful proposal. There will also be the opportunity to have a short meeting with Clean Sky Joint Undertaking staff during the information day.

2012 EU Research Forum Stakeholders’ Conference on Research and Social Innovation : The European Foundation Centre (EFC)’s Research Forum will hold its next Stakeholder’s Conference in Barcelona on 9-10 February 2012.The theme for the conference will be ‘Research and social innovation: the potential for European foundations to pave the way’. The conference will include sessions on:

  • The potential for foundations to spearhead socially innovative research;
  • The impact of social media and networks on research and social innovation;
  • Open Access and the challenge of quality assurance; and
  • Public participation in science: new modes of interaction.

Registration is on the European Foundation Centre’s website.

Tourism Week – Helping charities use social media

The eTourism Lab, ICTHR , in the School of Tourism at Bournemouth University is supporting Just a Drop– a water charity to spread its word through Social Media and the Internet.

Professor Dimitrios Buhalis and Georgina Sekadakis a Masters student at Bournemouth University work closely with Fiona Jeffery Chairman of World Travel Market & Just a Drop and Ana Sustelo of Just a Drop to demonstrate how charities can use Social Media to benefit their great causes. Just a Drop is a registered water charity raising money to build wells, install boreholes and hand pumps as well as carry out sanitation and health education programmes in some of the poorest parts of the developing world. The mission they are trying to accomplish is to reduce child mortality. Currently a child dies every 20 seconds as a result of water-borne diseases and this must stop. Their main donors are from the Travel and Tourism industry however they are now trying to attract donors from all industries and individuals.

While there is agreement that charities nowadays have a greater need for marketing, there is little agreement on how they should be approaching marketing and especially when it comes to the adoption of Social Media; research has shown that they are lagging behind as they are waiting to see how others use this new technology.  Today, charities of any size can take advantage of Social Media tools to showcase their organisation to the world without relying on huge budgets.  Money is no longer the decision factor, creativity is. Getting a head start and expanding your Instagram presence buy choosing to buy Threads shares might be a game-changer in this fast-paced digital environment.

Little research has actually been carried out on marketing from a non-profitable organisation’s point of view.  Bournemouth University is experimenting with Internet and Social Media to try and classify a best practice for charities to help them engage and create awareness about the problem and how people can help make a change.  Facebook and Twitter are primarily used to raise awareness and create story telling.  As relationships are the foundation for Social Media sites they are key for charities in order to engage further with their stakeholders.  So far our attempts have been successful and we have found that followers are engaging with us through Social Media and we are now looking into ways of raising money through the various platforms to help fund new projects around the world. Using social media strategically will be critical for organisations of the future and the expertise of the eTourism Lab will be widely used for all organisations engaging.

Get tweeting: how to make an impact with Twitter

Researchers, Mark Reed and Anna Evely from one of the LWEC accredited Rural Economy and Land Use projects have produced a clear  “top tips” guide to twitter for academic staff.  Although based on their own experiences on the Sustainable Learning and Uplands Project and intended to help other academics to disseminate their work, the “Twitter Tips” guide could be used by anyone.

A Twitter account set up for specific research projects can be an excellent way to disseminate your research findings further afield than just the academic community, however using twitter well is a skill that needs to be developed.  This is a really simple 12 page guide to using Twitter in an effective way. 

Some suggestions from the guide:

  • Every time you do a conference/workshop/seminar presentation, put your slides online (e.g. using SlideShare) and tweet them.
  • Contact relevant people with large followings to ask if they can re-tweet key messages you’ve sent – tweet or Direct Message them via Twitter.
  • Ensure the majority of your tweets have hyperlinks to further information
  • If someone gave you the information credit him or her with it, either by using @person1 (if they are a twitter user) or as a quote in text.
  • Get to know when your followers are most likely to read your tweets – most academics who use Twitter for work purposes only tweet 8-5 pm Monday-Friday.

 

  

links for 2011-07-14

Interesting links tagged this week in the BU Research delicious pages:

Using Facebook to collaborate

Guidance

facebookAs a social networking tool, Facebook provides an interface for groups of people to to meet one another, communicate, store details about each other, and publish information about themselves in the form of a profile.

Facebook can be used as an academic collaboration tool for:

  • identifying potential collaborators
  • posting photos and files to share with others and inviting others to comment on them
  • commenting on other people’s photos and files
  • engaging in one-to-one private conversations
  • engaging in many-to-many conversations
  • creating private and public spaces (groups) for themed discussions

Facebook has been set up to suggest to users links and people they may know or be interested in, based on their interests, common goals, friends, etc. It is these serendipitous connections that help Facebook bridge the gap from social networking tool to academic collaboration tool.

BU Research Group, FacebookBU has recently set up the BU Research Group as a private Facebook group. This is a closed group that only members of BU staff can join. As such this provides a collaborative e-working environment for BU staff to:

1. discuss research ideas safe in the knowledge that all discussions will only be visible by other group members, i.e. BU staff only
2. make contact with one another, to search for one another, to identify colleagues with particular skill sets, etc.

You can also use Facebook to set up your own private collaborative work space for themed discussions (for example to discuss ideas for a multidisciplinary bid) – you can select who to invite (this could be anyone, providing they have a Facebook account) and only those who are members of the group will be able to access the shared information.

Setting up a private group is really easy, you just need to:

  • log in to your account in Facebook
  • from your News Feed page, click on ‘Create Group’ on the left hand menu
  • a pop-up will open asking you to enter the name of the Group and to select from your friends list who should be invited to join the group
  • ensure the privacy is set to ‘closed’ to ensure that only those invited to be members of the group can access the information
  • Facebook will then send the invites and your private group space has been set up

A number of guides have been published about how researchers can use social networking tools to collaborate. The best two we are aware of are:

RIN logoSocial Media: A guide for researchers, published by the Research Information Network in February 2011

Collaboration Tools, published by Educause Learning Initiative in August 2008networking

links for 2011-03-31

Delicious links

Two exciting reports from the Research Information Network:

links for 2011-03-15

Delicious links